planning to target the Polish market. It also helps DC exporters to make a SWOT analysis‚ specific to their company. A SWOT (Strength‚ Weaknesses‚ Opportunities and Threats) analysis helps you to audit your company in relation to market developments and competitors on selected markets. The SWOT shown below visualises external aspects (opportunities and threats) on the Polish market and internal aspects (strengths and weaknesses) of your company‚ both affecting your market entry. You are only in control
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4 2. Features and Benefits to the customer 5 3. Proprietary Issues 5 4. Modification Needed 6 Rationale for Selection of Country and / or Market 6 1. Describe the Target Market 6 2. Why is this an appropriate market for the company and product 6 Market Entry Rationale 7 1. Describe your Market Entry Strategy 7 Legal / Political / Cultural Impact 8 1. Legal Issues 8 2. Political Issues 8 3. Cultural Factors 8 Pricing / Promotion
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suitable to adapt changeable customers’ preferences. With the development of technology‚ customers preferences are always updated due to global information transmit. Global Managers are capable to create more inventive products to keep and expand global markets. 2. Localization‚ which can avoid cultural conflict between local customers and global company‚ avoid future failure of investment of subsidiary of local company. Global managers must consider customizing products to comply with local national traits
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Statistics have shown that they can capture their target market on both their desired location. Second‚ is to provide knowledgeable customer service. Their extensive knowledge of the products‚ in addition of great customer service can secure a strong following by word of mouth. Third‚ customer looking for quality products. On top of providing excellent customer service‚ primarily selling quality products is the company’s opportunity for a niche market. As for threats‚ the first and main threat is clearly
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the Pacific Jeans Ltd‚ I’m able to find out some of the SWOT facts. The results of the SWOT analysis of Pacific Jeans Ltd are described in below: Strengths: 1. It has well reputation in the world market as well as local market. 2. It has own power station and water plant. 3. Attractive market program. 4. Modernized production plan. 5. It has modern technology based automated machine. 6. Has large washing plant. 7. Well educated and well experienced management team. 8. Efficient management
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Marketing Techniques P1 & M1 1. Examine the marketing techniques below‚ explain how each of the businesses utilise these marketing techniques to market their products (look at news articles for both businesses) |Marketing Techniques |Business1:Coca-Cola |Business2:Mc Donald’s | | | | | |Growth Strategies
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Summary 3 History 3 Current Vision 3 Short Term & Medium-Longer Term Plan 3 Detailed Financials 4 Industry and the Competitive Analysis 4 SWOT Analysis 5 New Vision 6 The new Mission 7 APPENDIX 8 Exhibit 1 – Loblaw Companies History and Market Standing 8 Exhibit 2 – Competition 8 Exhibit 3- Financial Analysis 9 Exhibit 4 – SWOT Analysis 10 Loblaw Companies Limited Summary History Loblaw
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Beckett Organics does not match the characteristics of marketing oriented organisation as describe above‚ it is rather a mixture a product and sales oriented organisation. Below are some arguments that will substantiate above statement: Target Market – Middle Class Customers v/s Price of the Vegetables Most of the customers of Beckett Organics are either old friends or customers who have been loyal to him when he first grew vegetables in his back garden. Customer acquisition is almost inexistent
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The customer’s presentation of cognitive attitudes to marmite as it is seen has healthy. Although it may not be seen to represent value for money as it has no direct competition on the market place so value may not come into question. The campaigns can be seen to draw directly to the consumers affective attitudes‚ these can be seen as those of a positive and negative nature involving some emotional behaviour. Marmite is particularly relevant
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such as sales figures and strategic goals. III. Situation Analysis Company Analysis . Goals . Focus . Culture . Strengths . Weakness . Market Share Customer Analysis . Number . Type . Value Drivers . Decision process . Concentration of customer base for particular product Competitor Analysis . Market Position . Strengths . Weakness . Market Shares Collaborators . Subsidiaries ‚ joint ventures ‚ and distribution ‚ etc. Climate Macro-environmental PEST analysis . Political
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