A REPORT ON BRAND POSITIONING FOR [pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal
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BRAND POSITIONING OF SCORPIO Presented By KushalDey(314SM100 5) INTRODUCTION Mahindra & Mahindra is a flagship company of the Mahindra group based in Mumbai with a turnover of `55 billion. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed. The shares of the company were listed in the Bombay Stock Exchange in 1956. Initially set up to manufacture general-purpose utility vehicles‚ Mahindra
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Victoria’s Secret Is Not So Secret Victoria’s Secret‚ one of the biggest brand names in retail‚ has been around for many years‚ known for selling lingerie. Victoria’s Secret has branched out from exclusively selling lingerie to now carrying make-up‚ fragrances‚ purses‚ shoes‚ clothing‚ and bathing suits. Within the past few years‚ the company has expanded to the global markets. They now have stores in major cities including London‚ Dubai‚ and Munich. Being one of the top grossing retail stores
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10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik 10PGDM024 Shubham Agrawal 10PGDM050 Table of Contents Executive Summary: 3 Understanding Brand 4 Key brand elements 4 Criteria for choosing brand elements 5 Brand positioning 5 Methodology of data collection: 6 Analysis of Data: 7 Brand Repositioning Pros and Cons: 8 Challenges in the path of brand Repositioning: 10 Survey conducted to judge the perception of customer due to brand Repositioning 14 Conclusions
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Darling 1 Mrs. Butler AP English 11 Children and Violence Over the past 30 years‚ behavior in children has worsened. Growing up used to less traumatic just a few decades ago. Children back then worried about things such as a flat tire on their bike and hoped that their teacher wouldn ’t give them too much homework. (Anderson‚ 1) Children and adolescents have among the highest rates of conventional crime victimization and‚ in addition‚ suffer from some crimes like sexual abuse and family
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BA 555 Practical Business Analysis Group Project 2: Business Simulation **** Due: November 12‚ 2014 **** NAME Tailong Wu (Section 001) NAME Ling Yang (Section 002) NAME Daijie Qi (Section 002) 1. The file Group Project 2 Model.xlsx contains 50 monthly returns of the SCHO and SPY EFT funds from September 2010 to October 2014. Suppose that in each of the next 72 months (six years)‚ it is equally likely that any of the historical returns will occur. Develop a spreadsheet model to simulate the
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August 2007 shows how Woolworths uses the marketing concept of positioning in its sales efforts. Woolworths recognise their Home brand as a successful position for a product. Its Home brand is seen as a cheaper alternative with reasonable quality compared to the retail branded products. Woolworths has decided that there is a position in the market between retail branded and Home brand products that has not been utilised. Positioning is defined as “the act of designing the company’s offering and
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Table of Contents Table of Contents 2 Introduction 3 Table of contents – Recipe Costing 4 Recipe 1: baked pineapple 4 Recipe 2: baked stuffed apple 6 Recipe 3: baked fudge cake 8 Recipe 4: Apple Cranberry Crisp 11 Recipe 5: soft chocolate cookies chip 12 Recipe 6: brownies 13 Recipe 7: Strawberry Dessert 15 Recipe 8: raspberry oatmeal cookie bar 16 Recipe 9: Lemon squares 17 Recipe 10: New York Cheesecake 18 Ingredient costs 19 Conclusion 24 References 25 Introduction
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Strategy and positioning An overview of the organization that our team is working with is the hair industry for example hair salons‚ beauty stores and independent contractors. The type of product that we will talk about is the new hot trend for women‚ virgin hair which is known to be a multimillion dollar industry factors will be expressed how women are willing to spend hundreds on it even in this day and age with the economy being at a low. What is virgin hair? It is defined to be completely
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Brief Victoria Secrets Issued by Company Date Issues Project Name Task Required The task is to design a new campaign/roadshow for Victoria Secrets. It will be held in some Malls around Malaysia with Victoria Secrets stores. It could be Pavilion‚ KLCC‚ 1 Utama‚ or Mid Valley. It would required the following: • • • • • • • • Print Communication Advertising Brochure Invitation Booth Stage Uniform for the promoters Strategy Ideas Background : : : : Rizki Rahmat Ridha Victoria Secret April 9‚ 2013 Victoria
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