CASE 4 Giordano: Positioning for International Expansion Company Background Giordano was founded in Hong Kong by Jimmy Lai in 1980. In 1981‚ it opened its first retail store in Hong Kong and began to expand its market by distributing Giordano merchandise in Taiwan through a joint venture. In 1985‚ it opened its first retail outlet in Singapore. Responding to slow sales‚ in 1987 Giordano changed its positioning strategy. Until 1987‚ it had sold exclusively men’s casual apparel. When Lai and his
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Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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Marketing Global Marketing Victoria’s Secret in China Prepared by: Lai Tin Long‚ Stanley Lau Wan Fung‚ Jason Lam Ka Kit‚ Ian Cham Im Fan‚ Otila Yeung Ka Man‚ Destiny Kwok Hoi Kin Law Ka Ho‚ Jackson Liu Ho Lok‚ Andy Date: 18 April‚ 2011 Table of Contents Executive Summary Objective Goals Quick Review iii iii iii iii 1 1 1 2 2 3 3 4 5 6 7 7 8 9 9 9 10 10 10 i Business Profile About Victoria’s Secret Aims and Objective Distribution
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What is Marketing : The word Marketing in narrow sense is used as the sum up of selling process. Now a days marketing is considered as managing profitable customer relationships. Hence‚ we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Here the figure 1.1 presents a simple five step model of the marketing process. In the first four steps companies work to understand consumers
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Secrets of Happiness: It may not be what you think it is NAGC Big Event‚ 28th October 2012 Dr Shoshana Garfield‚ PhD What Makes You Happy? What Makes You Distressed? Feeling Experience T h o u g h t h o u g h t T Outside In Living T h o u g h t What is ‘Thought’? • Non-verbal: – Even infants can be clinically depressed – Physical pain is so non-verbal it even‚ in the extremity of the moment‚ may eradicate the very capacity for language • Verbal: – 12‚000 to 50‚000 thoughts per day (National
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Excellence >>BMW BMW is the ultimate driving machine. Manufactured by the German company‚ Bayerische Motoren Werke AG‚ BMW stands for both performance and luxury. The com- pany was founded in 1916 as an aircraft-engine manufac- turer and produced engines during World War I and World War II. It evolved into a motorcycle and automobile maker by the mid-20th century‚ and today it is an internationally respected company and brand with €53 billion (about $76 billion) in revenues in 2008. BMW’s
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Victoria’s Secret has 1‚040 stores globally with more than 6 million square feet of retail space. Net sales are more than $5 billion and average sales per selling square foot are $581. However‚ when the word globally is used‚ it actually means the United States. International sales are mostly mail order or at a handful of airport stores. Victoria’s Secret could position their international presence better and is something they should work on. Victoria’s Secret still might be a secret to a lot of
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POLT 4600: RELIGIOUS INTOLERANCE AND PERSECUTION Spring 1‚ 2011 TABLE OF CONTENTS: I. DEFINITIONS OF KEY CONCEPTS a.Religion b.Persecution and Intolerance c.Humanitarian space II. RISE OF EXTREMISM a.Why? b.The response and role of the international community III. HOW TO CREATE HUMANITARIAN SPACE FOR THE VICTIM OF RELIGIOUS PERSECUTION? a.Mobilization of the international community as a whole b.Fight the
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Rosemary-Brined‚ Buttermilk Fried Chicken by Michael Ruhlman‚ “Ruhlman’s Twenty‚” Chronicle Books Serves 6 to 8 Brine 1 small onion‚ thinly sliced 4 garlic cloves‚ smashed with the flat side of a knife 1 teaspoon vegetable oil Kosher salt 5 or 6 branches rosemary‚ each 4 to 5 inches long 4 ½ cups 1 lemon‚ quartered 8 chicken legs‚ drumsticks and thighs separated 8 chicken wings‚ wing tips removed 3 cups all-purpose flour 3 tablespoons freshly ground black pepper 2 tablespoons paprika 2 tablespoons
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Chapter 8: The Sun & The Universe: Secrets of the Sun The sun is classified as a yellow dwarf‚ because of both its color and size. The sun is the only star in our solar system‚ and all of the planets revolve around it. The mass of the sun is equal to about one million earths. It can cause solar storms that interrupt much of our technology and means of communication. The amount of radiation that can reach Earth during a solar storm is particularly easy to reach on the north and south poles.
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