Marketing Global Marketing Victoria’s Secret in China Prepared by: Lai Tin Long‚ Stanley Lau Wan Fung‚ Jason Lam Ka Kit‚ Ian Cham Im Fan‚ Otila Yeung Ka Man‚ Destiny Kwok Hoi Kin Law Ka Ho‚ Jackson Liu Ho Lok‚ Andy Date: 18 April‚ 2011 Table of Contents Executive Summary Objective Goals Quick Review iii iii iii iii 1 1 1 2 2 3 3 4 5 6 7 7 8 9 9 9 10 10 10 i Business Profile About Victoria’s Secret Aims and Objective Distribution
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Victoria’s Secret Situation Analysis Victoria’s Secret is one of the biggest brands in the U.S. lingerie market. There primary business is to sell intimate apparel business focus on comfort and fit with an emphasis on glamor. As of now‚ Victoria’s Secret specializes in lingerie‚ swimwear‚ beauty products‚ sleepwear‚ hosiery‚ etc. This has helped the brand in developing a unique image for its product. Victoria’s Secret parent company is the Limited Brands Company. It is based out of Reynoldsburg
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We all have secrets in our life. Everyone is entitled to having personal secrets to a certain extent. Some things are very important to us and therefore we all have to keep our secrets stored in our personal mental diaries. Lots of secrets are pure fantasy we should all be allowed to have. Sometimes‚ people keep secrets because they are scared to hurt others or relationships with others. There are millions of reasons why we keep secrets. In my opinion‚ having personal secret is very natural and
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BEGINNINGS 1865 The Secret Service Division was created on July 5‚ 1865 in Washington‚ D.C.‚ to suppress counterfeit currency. Chief William P. Wood was sworn in by Secretary of the Treasury Hugh McCulloch. 1867 Secret Service responsibilities were broadened to include "detecting persons perpetrating frauds against the government." This appropriation resulted in investigations into the Ku Klux Klan‚ non-conforming distillers‚ smugglers‚ mail robbers‚ land frauds‚ and a number of other infractions
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Bernard Marx is the Brave New World’s favorite outcast. He doesn’t "fit in" because of his "smallness”. He’s isolated by his status as an outcast‚ and his alienation leads him to be a critic of the Brave New World rather than a proponent of it. He wishes he could fit in and be "happy." Bernard’s critique of society stems from his frustrated desire to "fit in" and not from any logical or rational problem he has with it. We learn that he has a "reputation" for being "anti-social" and that he’s an outcast
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INTRODUCTION According to recent studies‚ self-help books – non-fiction books that offer advice for behavior modification and make explicit promises for positive change – have doubled as a percentage of all book titles since the 1970s. The increasing popularity of self-help books is an indicator of the modern society’s quest to maximize personal happiness through a process of self-discovery. Self-help books are a response to a real and genuine hunger for psychological understanding and self-improvement
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Choosing the right career is an important decision. United States Secret Service positions demand integrity‚ a great work ethic and teamwork. More than a job‚ a career with Secret Service offers one-of-a-kind training‚ a high level of responsibility and a future as you continuously apply new skills‚ making a positive impact in one of the nation’s most important federal law enforcement areas. The United States Secret Service is the oldest‚ and perhaps the most elite‚ federal law enforcement agency
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What is the Secret Service and what do they do? The Secret Service is a government department a part of the branch of the Department of Homeland Security concerned with espionage and responsible for providing protection to the president and investigating certain types of financial crime. The Secret Service is an elite force with the job of protecting our countries president. They provide protection against anybody who is threatening the lives of the president or the citizens of the United States
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Victoria’s Secret has 1‚040 stores globally with more than 6 million square feet of retail space. Net sales are more than $5 billion and average sales per selling square foot are $581. However‚ when the word globally is used‚ it actually means the United States. International sales are mostly mail order or at a handful of airport stores. Victoria’s Secret could position their international presence better and is something they should work on. Victoria’s Secret still might be a secret to a lot of
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Although Bernard has these individual thoughts and opinions on social circumstances‚ he doesn’t fully seem to comprehend what consequences come with wanting an individual purpose. The first indication of this is when Bernard is threatened by the D.H.C to be sent to Iceland‚ “The Director’s threats had actually elated him‚ made him feel larger than life. But that‚ as
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