| The British University in EgyptFaculty of Business Administration‚ Economics and Political Science | The effect of celebrity endorser scandal on brand image | | 2012/2013 | | By: Lina Magdy Mahmoud Anwar ID: 111281 Under the supervision of: Dr. Samaa Attai | Table of Contents 1. Introduction 3 1.1 Background 3 1.2 Literature Review 4 Bibliography 6 1. Introduction As consumers became more conscious and aware about brands and advertising‚ it became
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Title: AirAsia investment to expand. Research question: To what extend does AirAsia’s decision to purchase another 100 planes is a good investment when there is a new competitor in Malaysian’s aviation industry? Introduction: AirAsia is a Malaysian low-cost airline headquartered in Kuala Lumpur. It has been named as the world’s best low-cost airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25
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CHAPTER ONE INTROUDACTION 1.1Introduction: Corporate Social Responsibility is one of the most negotiated topics in the business and accounting world .Many academics‚ professionals and most of the lay observers would agree that. Corporate Social Responsibility was defined by people in different ways.However‚ there is no specific standard to define CSR as it¡¦s a voluntary act and organizations are not obligated to do CSR. Corporate Social Responsibility (CSR) disclosure plays a very important
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Project Proposal A. General Information Provide basic information about the project including: Project Title – The proper name used to identify this project; Project Working Title - The working name or acronym that will be used for the project; Proponent Secretariat - The Secretariat to whom the proponent agency is assigned or the Secretariat that is sponsoring an enterprise project; Proponent Agency – The agency that will be responsible for the management of the project; Prepared by – The person(s)
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TITLE Ohmic Heated Hydrodistillation of ‘Serai Wangi’. 1.0 INTRODUCTION 1.1 General Overview Hydrodistillation is a method to extract essential oil from various plant materials and was used to separate essential oil from Cymbopogon flexuosus (lemongrass). Mostly used by small scale producers of essential oils. In hydrodistillation the plant material is almost entirely covered with water as suspension in the still which is placed on a furnace. Water is made to boil and essential oil is carried
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Chapter 1 Introduction 1.1 Background of the Study: Financial performance is a subjective measure of how well a firm can use assets from its primary mode of business and generate revenues. This term is also used as a general measure of a firm ’s overall financial health over a given period of time‚ and can be used to compare similar firms across the same industry or to compare industries or sectors in aggregation. There are many different
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Dress code for all Pasco County Schools Rasmussen College Author Note This written assignment is being submitted on August 31‚ 2014 for Fran Yarger‚ Professional Communication course at Rasmussen College by Megan Blaise. Table of Content Executive Summary Page 3 Purpose Page 4 Problem Page 4&5 Solution Page 6 Conclusion Page 6&7 Reference Page 8 Executive Summary Purpose- Today education is getting harder and harder
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PUTOMATO PRODUCT DESCRIPTION Putomato is a puto made up of tomato. The main ingredient to this is tomato. Tomato is a fruit that is rich in calcium‚ iron‚ phosphorus‚ sulphur‚ potassium‚ vitamin A‚ vitamin B‚ and vitamin C. 100 g of tomato contains only 20 calories. The low calorie content of tomato makes it a favourite of obese people. The nutritional value of tomato makes it good for weight loss‚ obesity eye disorder‚ night blindness‚ UTI‚ liver disorder‚ indigestion‚ morning sickness‚ constipation
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CHAPTER III METHODOLOGY This research was conducted in order to improve the customer service monitoring of Derma Bloom Skin Care Clinic. The problems and disadvantages as well as the reliability of this instrument were also part of the objectives. In order for this study to make happen‚ the researcher interviewed and observed the clinic personnel and how they give service to their patients. Specifically‚ we interviewed some of their doctors‚ personnel and patients to have more knowledge on what
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Brief Profile of Company Digi Mobile Hub was registered under Kathmandu Metropolitan with the Registration no:669 ga in 2063/08/12 with an objective of trading Cell phones and accessories. Being substitutes of each other‚ the company started the trading of Sim Cards‚ Recharge Cards of various companies (Namely NTC‚ Ncell and UTL).The Company is supported and promoted by various veteran traders of Recharge Cards and Sim Cards. The company has been distributing Sim Cards and Recharge Cards in a huge
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