ADVERTISING AND BRAND MANAGEMENT TOPIC: KINGFISHER AIRLINES IN AVIATION INDUSTRY Instructor: Prof. JAYA GOPALKRISHNAN Submitted By: SOMNATH SAHA PGPM/09-11/ 108 ASHIS ROUTRAY PGPM/09-11/ 70 CHINMAYA KUMAR TRIPATHY PGPM/09-11/ 76 PREETI PGPM/09-11/ 94 MRITYUNJOY DUTTA PGPM/09-11/ 86 SOUMYARANI PANDA PGPM/09-11/ 110
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CORPORATE LEADERS LAXMI NARAYAN MITTAL BRIEF HISTORY OF L N MITTAL Lakshmi Narayan MiTTAL born 15 June 1950 is a London-based London based Indian billionaire industrialist Born in Sadulpur village‚ in the Churu district of Rajasthan‚ India‚ and resides in Kensington‚ London. His father started a steel Mill in Hardoi‚ Uttar Pradesh‚ and nearly 80% of the Mill’s production used to be sold through the firm owned by Lala Gulab Chand. They eventually moved to Calcutta where his father‚ Mohan
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introduced in the United States in 1979‚ and became the fastest growing imported beer in U.S history. Corona Extra has been brewed and bottled in Mexico by Grupo Modelo (Mexico’s largest brewer) since 1926. It operates seven state-of-the-art breweries throughout Mexico and currently exporting Corona to more than 1500 countries worldwide (Corona ‚ 2010). The brewer has a 51 percent market share and exports to 56 countries. Beer has increased its share of total alcohol consumption every year but
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(CAPA) chief executive‚ Kapil Kaul (Kaul)‚ the airline urgently required capital infusion of $400 million‚ including an immediate $200 million to maintain its daily operations... Kingfisher Airlines Kingfisher Airlines‚ a subsidiary of The United Breweries Group (UB Group)‚ was established in 2003. Through its parent company‚ the airline had a 50 percent stake in low-cost carrier Kingfisher Red. The airline began its domestic operations on May 9‚ 2005‚ with a fleet of
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KINGFISHER AIRLINES HISTORY Kingfisher airlines was established in 2003. It is owned by the Bengaluru based United Breweries group. The airline started commercial operations in 9 May 2005 with a fleet of four new Airbus A320-200s operating a flight from Mumbai to Delhi. It started its international operations on 3 september 2008 by connecting Bengaluru with London. HISTORY (CONTD) Kingfisher’s head office is located in The Qube in Andheri (East)‚ Mumbai and its registered office is located
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INTRODUCTION Kingfisher was one of the largest aviation companies in India. It was set up in the year 2003 by the United Breweries Group but shut down its operations in 2012 as it never made profit. In 2015‚ United Bank of India declared Vijay Mallya‚ the company’s promoter and chairman‚ a ‘wilful defaulter’. The company owed more than rupees 80 billion in unpaid loans to banks and tax authorities‚ employees had claims against the company for unpaid amounts. ANALYSIS Q1.Who is obliged to repay a
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ROLE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT The entrepreneur who is a business leader looks for ideas and puts them into effect in fostering economic growth and development. Entrepreneurship is one of the most important input in the economic development of a country. The entrepreneur acts as a trigger head to give spark to economic activities by his entrepreneurial decisions. He plays a pivotal role not only in the development of industrial sector of a country but also in the development of
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PROJECT REPORT ON “KINGFISHER AIRLINES” [pic] Submitted in Partial Fulfillment for the Award of the Degree of Bachelor in Business Administration 2010-2012 Under the Guidance of:
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market share. | |For example in 2004 Interbrew and AmBev merged to form the worlds largest brewing company in terms of volume ( ).Since then Miller | |Brewing has merged with Coors Brewing company and SAB to form one of the worlds largest breweries. | |What do you see as the key success factors for firms in the global beer industry? | |Quantities of scale‚ high-volume‚ and international alliances
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But nowhere does the word low cost‚ economy or cheap strikes our mind. Then what led Mr. Mallaya to acquire Air Deccan‚ the low cost airline founded by Capt. Gopinath‚ the pioneer in Indian low cost aviation? Kingfisher Airlines‚ owned by United Breweries commenced its operations in the year 2005 and in order to hasten its progress it acquired Air Deccan to enter into the international market and as a result incurred severe losses. It started as an all economy premium class configuration aircraft
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