John D. R. Leonard took PepsiCo seriously when one of its Pepsistuff commercials made an offer of a Harrier jet—the famous high-tech "jump jet" used by the U.S. Marines. In a TV commercial that aired in 1995‚ Pepsi jokingly included the Harrier as one of the prizes that could be received with a mere 7 million Pepsi points. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years)‚ the company also allowed customers to purchase points for 10
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7144-11-1CSQ AID: 1112 | 28/05/2013 jet blue or west jet both have some goal to draw customer attention that is low cost travel with unique amenities like TV in every seat ‚ and its heavy reliance on information technology through out the business was a critical factor in achieving that goal. → over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in
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This case is the about a promotional campaign that was conduct by PepsiCo‚ the producer and distributor of the soft drink Pepsi and Diet Pepsi. The advertisement which was entitle “Pepsi Stuff”‚ encourage the watcher to collect Pepsi Point and redeem these points for merchandise. The Plaintiff who is a resident of Settle Washington was a part of the test market and he saw the commercial that he contends constitutes an offer of a Harrier Jet for seven million points. 2. What is the core legal issue
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PROBLEM SHEET – V 1. A sales manager has experience with four different sales approaches and has a large group of salesmen applying each of four approaches (A‚ B‚ C and D). He samples at random from each group‚ thus obtaining the data shown below in the table. Analyze this data using analysis of variance (0.05 level) in testing whether any real difference exists between the four sales approaches as they relate to the successful completion of sales. Rupees of Sale Resulting from Application of Four
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JET BLUE AND WESTJET: A tale of two IS projects 1. How important is the reservation systems at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in online. For customers‚ this has been a very convenient method and they are able to easily plan their trips. For the Airline companies
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Case Study 3: Jet Blue: High-Flying Airline Melts Down 1. After the unfortunate storm of February 2007‚ JetBlue’s image was quite diminished. The storm caused the cancellation of almost 1‚900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally‚ this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first
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Jet Blue Business Analysis Introduction JetBlue Airways Corporation has established itself as a low-fare passenger airline with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares. They offer both short-haul and long-haul routes that are point-to-point rather than the ’hub and spoke" route system that has been adopted by most major U.S. airlines. JetBlue was incorporated in Delaware
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Running head: PROBLEM SOLUTION: RIORDAN MANUFACTURING Problem Solution: Riordan Manufacturing University of Phoenix MBA530 February 5‚ 2008 Problem Solution: Riordan Manufacturing The purpose of this paper is to assess Riordan Manufacturing ’s present dilemmas and offer suggestions that may bring positive conclusions to impending quandaries. This paper will evaluate Riordan ’s situation‚ existing opportunities and challenges and conclude with pivotal suggestions that will produce
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Pg. 134 # 2 A) The students can go to the computer lab to do this‚ because an instructor wants students to have extra practice in a subject (such as reading or math.) B) Students may also want to use computer labs for reports and papers‚ because most instructors require neatly type assignments. C) If some students don’t have access to the Internet at home‚ they may use computer labs at school to find information on the Web for their assignments. D) Sometimes students may use computer labs
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Allen‚ J. (1999). Words‚ words‚ words: Teaching vocabulary in grades 4-12. York‚ ME: Stenhouse. Back Beck‚ I.L.‚ McKeown‚ M.G.‚ & Omanson‚ R.C. (1987). The effects and uses of diverse vocabulary instructional techniques. In M.G. McKeown & M.E. Curtis (Eds.)‚ The nature of vocabulary acquisition (pp. 147-163). Hillsdale‚ NJ: Erlbaum. Back Beck‚ I.L.‚ Perfetti‚ C.A.‚ & McKeown‚ M.G. (1982). Effects of long-term vocabulary instruction on lexical access and reading comprehension. Journal of Educational
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