| Mission & Vision | 4 | 3. | Market Segmentation‚ Target Market and Positioning of Sunsilk | 5-8 | 4. | Advertisement Analysis of Sunsilk | 9-10 | 5. | Competitor Analysis of Sunsilk | 11-12 | 6. | Market Segmentation‚ Target Market and Positioning of Taaza | 13-14 | 7. | Advertisement Analysis of Taaza | 15-16 | 8. | Competitor Analysis of Taaza | 17-18 | 9. | Market Segmentation‚ Target Market and Positioning of Fair & Lovely | 19-20 | 10. | Advertisement Analysis of Fair &
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Target Market: LUX is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. From the segmentation of customer according to SEC they target category A‚ B and C‚ because they are assumed to be financially well-off and can afford to buy LUX. Product Positioning: Unilever Bangladesh Ltd obtained a good position in the buyers‘ mind through better product
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challenge in positioning its recently launched Herbal Bath Soap—Himalaya Herbal Soap. After a gamut of successful health and wellness products‚ the Himalaya Drug Company recently entered the Soap Industry by launching Himalaya Herbal Soap. Entry into this overcrowded segment proved extremely difficult as it had to face intense completion from other established brands. Thus repositioning of the Himalaya Herbal Soup became increasingly necessary. The Brand Manager wanted the positioning of the soap
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THREE YEAR MARKETING PLAN ECO BUTTON INVENT TECHNOLOGY SOLUTIONS LTD. EXECUTIVE SUMMARY Invent technology solutions had plan to launch the new computer based energy saving device which also prevents carbon emissions which will be known as the ECO BUTTON‚ this product is made from recycled plastic‚ image can be seen below. Our goal is to achieve 100% customer satisfaction so our focus will be based on product quality with reasonable price. we will be the first company to enter in this specific
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Available market ( those who could buy the product) Target market (those we address) Penetrated market (those who actually buy the products) From segmentation to positioning SEGEMENTATION (Identify customer needs. Develop profiles of segment) TARGET MARKET (Evaluate attractiveness of each. Select target market) POSITIONING (identify differential advantage for each) Segmentation A market segment consists of a group of customers who share a similar set of needs and wants Worth
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product. Brief product facts Industry analysis i.e. identification of rivals‚ strength of rivals etc. SWOT Analysis Marketing Mix Micro- and Macro- environment analysis Segmentation and Targeting analysis BCG Matrix analysis Positioning map Value proposition analysis Levels of a product analysis Position in Product Life Cycle (PLC) Price analysis These parts need to be completed within 15 pages (A4 size‚ Font Calibri 11pt‚ line space 1.2‚ paragraph gap 6 pt‚ justified). The
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STUDENT DECLARATION I‚ Ankit Chaturvedi‚ hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE‚ BHOPAL and is an authentic record of our own work. Date: Place: Ankit Chaturvedi B.B.A. VI Sem PREFACE Projects and research works are integral part of academic curriculum. During the process a
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SUBMITTED BY- SHREYA SHARMA SEC-F 12BSPHH010990 SEAT NO.-72 MBA SEM I Liril is a popular soap brand sold‚ to a large degree‚ in India‚ and Asia‚ as well as a few places in Europe. Liril is one of the oldest and popular soap brands. It has been consistent in bringing alive freshness. Liril has managed to create breakthrough advertising over the years (like Liril Girl). It has always had an excellent distribution network across India. Liril was launched in the 70s as freshness
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ranked third among the brands‚ this indicates that the brand has got promise in terms of the overall brand image and respondents still associate good qualities with the brand name. [pic] 3.market targeting and positioning of Pepsi: a. Segmentation of Pepsi: |Segementation Variables
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marketshare‚ followed by Lux‚ Santoor‚ Dettol and Godrej No.1 in that order. (Ref table: Leading the market) The two major segments in the soap market are beauty and health. Beauty is the bigger segment at Rs 5‚000 crore but the health soap market‚ valued at Rs 3‚000 crore‚ is the faster growing segment. The other segments are herbal/ayurvedic soaps and medicated soaps. In terms of prices‚ the soap segments are: Mass: Lifebuoy‚ Godrej No.1 Popular: Hamam‚ Medimix‚ Vivel‚ Lux Premium: Dove‚ Fiama
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