the multiple positioning continued here also‚ with its launch of Axe in 1999‚ its new trendier and youthful range of deodorants. Aggressive marketing and the westernized feel made Axe achieve 40 percent market share within 2 years of its launch and became the market leader‚ a position it holds currently too. This made rexona deodorant’s market share dip to 9 percent. The large dip in rexona’s presence forced HUL to try different ideas to combat it‚ starting from clubbing it with Lux to changing of
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BOARDING HOUSE DESIGN A house with five or more sleeping rooms where boarders are provided with lodging‚ and meals for a fixed sum paid by the month‚ or week‚ in accordance with previous arrangement. Infrastructure guidelines for boarding facilities These guidelines refer to the provision of the necessary spaces‚ facilities and equipment required to make the environment conducive to learning. These guidelines are described in four perspectives‚ namely planning guidelines‚ architectural requirements
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digested with Sal I is 8654 bp long. Question 2: The -10 sequence for the lux operon is tgttata. 2 nucleotides are different when compared to the ideal sequence. Question 3: The lux R has its own promoter and is transcribed in the opposite direction from the lux operon‚ so it cannot be transcribed from the same strand because the RNA Polymerase recognizes promoter sequences only in the 5’ 3’ direction (lux R is transcribed in the opposite direction). Therefore‚ luxR has to be transcribed
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Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL‚ that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average
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OFFICE ERGONOMICS ERGONOMICS: Ergonomics is the science of designing the job‚ equipment‚ and workplace to fit the worker. Proper ergonomic design is necessary to prevent repetitive strain injuries‚ which can develop over time and can lead to long-term disability.[1] The International Ergonomics Association defines ergonomics as follows:[2] Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system‚ and
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-10 sequence for the lux operon: 5’-TGTTATA-3’ There are 2 nucleotides different that are G and A. Question#3: The lux R‚ which has its own promoter and is transcribed in the opposite direction from the lux operon‚ could not be transcribed from the same strand because the RNA polymerase recognizes a promoter sequence only in the direction of 5’ to 3’‚ and the lux R gets transcribed in the opposite direction from the lux operon. Thus‚ the transcriptions of luxR and lux operon have to occur on
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following elements in the compensation plans are different between Lux Software and Arck: Base Pay (They both receive base pay‚ but it is almost double the amount the sales representatives receive at Arck than the representatives at Lux Software); Quota (The representatives at Lux Software must reach sales worth $100.000 dollars per quarter‚ at Arck on the other hand they must reach sales worth $1.000.000 per year); Sales commission (At Lux Software the representatives receive 4%‚ while at Arck they
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Table of Contents OVERVIEW 3 BACKGROUND 4 ARCK SYSTEMS 4 ARCK SYSTEMS’ MERGER WITH LUX SOFTWARE‚ INC. 4 DIFFERENCES IN SALES MANAGEMENT 5 THE CRITICAL ISSUE 6 ANALYSIS 6 Overview This paper will discuss the history and background of Arck Systems and its merger with Lux Software. I will then examine‚ discuss‚ and analyze the nuances of the merger and the resulting issues that arose with different compensation packages for each company’s sales team. In my analysis‚ I will address the
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Lux observed the area around him. He stood in an effectively large crater‚ surrounded by burning buildings‚ and large pieces of rubble. He heard heavy footsteps and lots of people shouting orders. He couldn’t help but be a little proud of this. “Not bad‚ not bad at.” Suddenly men lined the edge of the crater. Grimm ran straight into the hole‚ not waiting on the humans. Some men were even riding small Grimm. “As much fun as this all seems‚” Lux said‚ “I have got places to be.” Lux held up the black
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Introduction: 2 2. Company profile 3 3. International marketing strategy 5 3.1 Market saturation 5 3.2 Coping with the global Environment: 5 3.2.1 Microenvironment 6 3.2.2 Macro Environment 6 3.3 Market Segmentation 7 3.3 Market Positioning 7 3.4 Market diversification 7 3.5 Economies of scale 8 4. Global marketing strategy analysis: 9 4.2 Cultural differences 10 4.3 Reaching the remoteness 11 4.4 Logistic system 11 4.5 Proper scrutinizes of the customer demand 11 4
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