frozen foods; cleansing and hygiene products for the home care market; and skin cleansing‚ deodorants‚ and antiperspirants for personal care market. It offers its products under Close Up‚ Axe‚ Dove‚ Rexona‚ Sunsilk‚ Wheel‚ Rafhan‚ Surf Excel‚ Comfort‚ Lux‚ Pond’s‚ Lifebuoy‚ Lipton‚ Brooke Bond‚ Energile‚ Knorr‚ Pearl Dust‚ and Supreme brands. The company was founded in 1872 and is based in Karachi‚ Pakistan. Unilever Pakistan Limited operates as a subsidiary of Unilever Overseas Holdings Limited.
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emotion and life? To Thomas Lux the answer would be the voice inside each person’s head. Lux sets forth the argument in his 1997 poem The Voice You Hear When You Read Silently that the voice emanating from within the reader’s head whenever the reader is silently reading is the true writer of the literary work because the words on the paper are inert until the reader’s unique voice translates them into life in ways that reflects their experiences and their views on topics. To Lux the voice eponymous
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A PROJECT REPORT ON < RECKITT BENCKISER (INDIA) LIMITED> SUBMITTED BYPriyankita Hazarika Roll no:- 28 3rd Semester INTRODUCTION Dettol‚ the brand synonymous with protection from germs‚ had for long been voted as India¶s most trusted brand. In September 2008‚ the marketing team of Dettol was reviewing the brand¶s performance in its 75th year of existence to formulate a three-year plan. Dettol¶s growth trend had been slow but steady over the years and a number of initiatives taken
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two separate entities: o 1) Unilever Plc‚ London o 2) Unilever NV‚ Rotterdam o Leading manufacturer and marketer --- foods‚ beverages‚ cleaning agents and personal care products. o Major Brands: Knorr‚ Lipton‚ Bertolli‚ Surf‚ Vaseline‚ AXE‚ Lux‚ Pond’s and Lifebuoy o Revenues for 2005 --- US$ 50 billion o Employee Base --- 206‚000 people 4. EVOLUTION OF BRAND ‘DOVE’ o 1940’s – Formula for Dove Bar (Mild Soap) o 1950’s – Refined to original Dove Beauty Bar o 1960’s – Launched in
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ITC Insertion of top glamour actress as The Brand Amabassador First soap to compete LUX of HUL Brand Identity: Product of ITC Endorsed by the Deepika Padukone Different strategy of launching Fiama Di Wills STP Segment: Middle Class men and women Target Group: Young‚ modern‚ aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful Positioning: Shower Gel‚ which is a blend of Nature and Science‚ and also a gentle care that can be
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their brands. Keywords: Celebrities‚ Entertainment industry‚ Consumers 1. Introduction: Advertising in India‚ started with hawkers. Then Indian advertising now got converted into a promotional tool. First advertising to cash in on star power was Lux soap. Today celebrity endorsement is a buzzword. It looks that without a Film or Sports star‚ companies don ’t want to give you anything. Celebrities are people who enjoy specific public recognition by a large number of certain groups of people. They
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The experiment was carried out to determine whether Acheta domestica has a preference in the amount of light intensity it receives to determine if lux values has any effect on its times of activities during the day. The hypotheses were as followed: Ho: Light intensity plays no role in the Acheta domesticus’ choice of habitat. Ha: Light intensity plays a role in the Acheta domesticus’ choice of habitat. The statistics used to analyze our data was the chi -squared test‚ since we had discrete data
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Ergonomics Guidebook for Manual Production Systems 3.0 2 The eight rules of ergonomics for work systems Body height 04 Work area 06 Reach zone 08 Parts presentation 09 Range of vision 10 Lighting 11 Equipment adjustments 12 Planning aids 14 Benefit from ergonomics Use the advantages of an ergonomically designed workstation system. We can support you with this and provide valuable suggestions. One example is this ergonomics guidebook‚ which
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Economic Status 39 10. Other findings 47 11. Recommendations 48 12. Limitations 50 13. Scope for future improvement 51 14. Questionnaire 52 15. Appendices‚ Bibliography 57 EXECUTIVE SUMMARY “Product Positioning refers to the place an offering occupies in the consumer mind on important attributes relative to competitive offerings” (Marketing‚ Times Mirrors Mosby Publishing Co‚ 1986) -------Berkowitz‚ Kerin‚ Rudelius Kurlon ltd is the leading mattress
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given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15% 85.03% Rexona deodorant 2% 8% BCG MATRIX Figure: Market growth rate High low Star • Broke bond supreme • Knorr noodles ??? • Lifebuoy shampoo Cash Cow • Surf excel • Lux Dog • Rexona deodorant High
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