required to study the distribution network and the multiple marketing channels of the same product. The product chosen by us for the project is LUX Soap which is one of the flagship brands of the India’s largest FMCG Company‚ Hindustan Unilever Limited (HUL). During the course of study we discovered that there are many channels for the distribution of Lux. Also the company adopts different starategies for distributing products at the Rural level. We would be discussing that in details in the report
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isolate the lux operon‚ a targeted piece of DNA that causes bioluminescence‚ from Aliivibrio fischeri and insert it into the DNA of Escherichia coli in order to make it glow. A. fischeri is a gram-negative bacteria which participates in a symbiotic relationship with many marine organisms (Perry et al.‚ 2005). This particular bacterium has the feature of bioluminescence‚ which is regulated by a ~nine-kilobase fragment of their chromosomal DNA‚ the lux operon (Slock et al.‚ 2000). The lux operon contains
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in the low price segment has carved a niche for itself because it is seen as a “Heritage” brand enjoyed by both Grand Parents as well as Grand Children. ► Besides possessing personalities‚ also acquires “Charisma” so much the better. ► Ex : Lux has the aura of “The cine star’s soap” this aura of aspiration & achievements makes it irresistible. ► The definition of Brand Personality available in literature can be classified into three types : ► A) Emotion centered definition ► B) Human
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to occur the use of several plasmids was needed. The plasmids used in this experiment were pUC18 and the lux plasmid. The E.coli cells that developed the resistance to ampicillin by the use of the pUC18 plasmid will be able to grow and divide in an ampicillin environment. Those that transformed successfully with the lux plasmid will be able to multiply in an environment that is subjected to lux and will also glow. In order to perform the experiment the cells had to be made competent before the start
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small change with the distance. The units that are used to measure light intensity are Lux. What is Lux? How much light falls into an area in Lux? Lux is the unit of luminance ‚ measuring light intensity per unit area. The amount of light that falls into an area of lux is equal to one lumen per square metre. Hence‚ if an area of 1m² is lit up by 1000 lumens‚ the intensity of illumination will be 1000 Lux. If an area of 10m² is lit up by 1000 lumens‚ the intensity will be 100
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was upset and continued to drink nonstop until‚ he was actually dead. Thankfully the bartender noticed him from far away and called Lux to help him cheer up because he is not feeling well. The bartender knew that he has been through a lot. Lux‚ received a called from the bartender and said “Hello!” the Bartender replied saying‚ “Hello! Yes! Is this Lux speaking?” Lux strangely said‚ “Yes! This is her speaking. How may I help you?” Bartender said‚ “Yes‚ your friend River is in Bob’s Restaurant and
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A PROJECT REPORT ON Analysis Of Product Line Decisions Taken By Hindustan Unilever Limited Submitted to RANI DURGAVATI VISHWAVIDYALAYA‚ JABALPUR In the Partial fulfillment of the requirement for the award of Degree of Master Of Business Administration Submitted by Ms. DEEPIKA NOTNANI MBA IVth SEMESTER GYAN GANGA COLLEGE OF TECHNOLOGY Jabalpur 2010 * DECLARATION I declare that the whole information
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The illusion that words create compared to a moving picture can be completely perceived differently‚ depending on who the audience is. Specifically‚ when one tries to recreate a book into a movie‚ it is really hard to stick to all of the details because most movies have a time limit. If a director were to make a movie the exact way a book was written‚ then the movie would be four to five hours long. Not a lot of people would complain about it‚ but there is a cost limit to the movie as well. So‚ concerning
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Strength Brand Equity Metrics o Accessibility o Awareness and knowledge of the brand o Loyalty • Consumer Brand Equity Metrics o Relevance \consumer emotions Perception of Functional Benefits Functional Benefit Himalaya Soap Users Medimix Soap Users Lux Soap Users Moisturization 3.83 3.86 3.91 Youthful Skin 3.71 2.74 3.66 Glowing Skin 3.45 3.71 3.46 Fragrance 3.80 3.80 3.80 Natural Ingredients 4.23 4.49 4.03 Freshness 3.91 3.31 3.51 Price 3.69 3.43 3.66 Hygiene (GermFree)
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The cell competency preparation was carried out by the instructor in this experiment. Stage two was the uptake of DNA by competent cells. This stage was carried out by five groups‚ three performing plasmid pUC18 and two groups performing plasmid lux. Each group labeled two Eppendorf tubes‚ one was labeled
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