| | | | | | Variety of sizes | | | | | | Availability in stores | | | | | | Availability of promotion | Competition: *Give a rank to each brand in each of the categories from 1 to 5. 1= poor‚ 5= excellent Lifebuoy | Lux | Camay | Fa | Dove | Brand of Soap | | | | | | Quality of product | | | | | | Protection of skin | | | | | | Suits your skin complexion | | | | | | Hygiene | | | | | | Lather | | | | | | Fragrance | |
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3.0. REVIEW OF LITERATURE According to James F. Engel and Roger D Blackwell‚ (1986)‚ noted that the behavior is likely to show variations from individual to individual‚ from product to product and from an individual of one region to individual of another region. Thus analyzing the consumer behavior is a prerequisite though the process is highly complicated. At the same time‚ a firm’s ability to establish and maintain satisfying exchange relationships depends on the level of understanding of buying
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Available ONLINE www.vsrdjournals.com VSRD-IJBMR‚ Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is
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To develop a successful marketing strategy‚ it is important to identify the appropriate consumer segments. There are four steps you should perform to conduct the market segmentation process effectively. Step 1: Identify segmented markets The first step of the market segmentation process is to identify the segmented markets. It is important to select the segmenting strategy that most accurately categorizes consumers according to your product or service. For example‚ suppose that your company
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portfolio ranges from nutritionally balanced foods to indulgent ice creams‚ affordable soaps‚ luxurious shampoos and everyday household care products. Unilever divided their products into four main segments: Personal care (36% of sales) with Dove‚ Rexona‚ Lux‚ Sunsilk‚…; Foods (27% of sales) with Knorr‚ Hellmann’s‚ Flora‚ Rama…; Refreshment (19% of sales) with Lipton‚ Magnum‚ Wall’s‚…; and Home Care (18% of sales) with Surf‚ Omo‚… SWOT analysis for Unilever Internal Factors Strength Strong portfolio Global
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Book Analyses Obsession by Jennifer L. Armentrout‚ New Adult Paranormal Romance compared to‚ Obsidian (the Lux series) by Jennifer L. Armentrout‚ Young Adult‚ fiction‚ fantasy‚ romance Each of us chose two books‚ one New Adult and one Young Adult book‚ this way we could compare both books from our own point of views. I read two books by the same author but two books who both were categorized in a different genre‚ New Adult‚ and Young Adult. Now‚ what makes these books so different that they separated
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moose colliding with a wife driving through a forest road during dusk. The author’s third person recall of the incident creates a detached‚ ironic tone and outlines to the audience that the author has little at stake or control over the situation. Lux effectively uses the last stanza in his poem to prompt the reader to consider the chance of such an encounter and as to whether it was contributed to by a supreme intelligence or just random chance. The poem is written in four stanzas with a register
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shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s and Pureit. HUL was established in 1933 as Lever Brothers India Limited
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3.9 Channels of Business Promotion A medical tourism sphere is a specific branch of medical business which has its own ways of possible advertising. The main features of this kind of business may be stated as the following: - Medical tour services may be offered mostly on-line through a web-site and contextual advertisements; - Another strong source of attracting new clients is a ‘word of mouth’ principle‚ but it is absolutely not controlled by a business owner and unlikely can be effective on the
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Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour‚ but becomes milky white when diluted in water. This diluted mixture can be used to clean cuts etc. The active ingredient which defines its unique antiseptic property is an aromatic chemical compound known as chloroxylenol (C8H9ClO). This makes
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