Background and Problem definition: Jones-Blair is privately held corporation which produces architectural paint coatings and markets them under Jones Blair brand name. Addition to that it also sells paint sundries under Jones Blair brand name even though these items are not manufactured by them. Apart from these the corporation also operates on OEM coating division. The problem in front of the company is to decide where and how to deploy corporate marketing efforts among the various architectural
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Pontificia Universidad Católica de Chile Facultad de Administración Análisis Caso Jones Blair Company Fecha: 9 Abril 2008 Caso Jones Blair Company Jones Blair Company comercializa preferentemente sus pinturas y artículos varios relacionados en el estado de Texas. En este estado atiende tanto el área metropolitana de Dallas-Fort Worth (DFW) como también al resto de las áreas rurales del estado. Las pinturas de Blair Company son de gran calidad pero a su vez son las de mayor precio en el mercado
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Jones • Blair case study Jones • Blair is a company that produces and sells architectural paint it also sell paint sundries which include paintbrushes and rollers. It caters to over 50 countries which are divided into two sectors the DFW area and the non-DFW area. Of the two the DFW area has been proven to be the most successful area for the company. In 1999 the company made 80 million in sales and 60% of this was contributed by the DFW area. There are two segments within the company’s main
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paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings‚ original equipment manufacturing coatings‚ and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing
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JBC’s market area and segmentation The market of Jones Blair can be divided to two groups: Dallas-Fort Worth area and Non Dallas-Fort Worth JBC’s potential segment(s) and strategy In order to reach these business goals at a time when growth is nonexistent‚ Jones-Blair must take immediate action and increase their sales team and refocus their sales energies. Jones Blair is a regional paint manufacturer that has to compete in a mature market (sales growth are expected to be the general
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Jones – Blair Case Analysis Davenport University Case Recap Jones Blair company is a privately held company that produces and markets architectural paint under the Jones Blair brand name. In addition to producing a full line of architectural coatings‚ the company also sells paint sundries although they are not manufactured by Jones Blair. Sales for the company in 2004 were $12 million with a net profit before taxes of $1.14 million. Sales have been increasing roughly 4 percent per annum
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Assignment on Marketing Management. Position Paper on Jones Blair Company. Submitted by GEMCYN SURAJ‚ Cohort B-33‚ Banner Id @02883877 on 01/16/2013. After perusing the material‚ I find that Mr. Alexander Barrett has a sticky situation. Unless his company does something outstanding‚ it is destined for losses in the future. Unfortunately‚ all his VP’s are off target. Hence‚ I suggest they form small “Blue Ocean” niches to make themselves more competitive. What makes a company unique are its products
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“The Guardian” on the 2nd of October 2001. “The Guardian” is a British Internet newspaper owned by the Guardian Media Group. “The Guardian” identifies with center-left liberalism and its readership supports typically left in British politics. Tony Blair served as the Prime Minister of the United Kingdom from 1997 to 2007 and was the Labour Party’s longest-serving Prime Minister. His and the Labour Party’s political affiliation is socialistic. After the millennium‚ 2001 was the year when there were
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of a country is to look at how many want in and how many want out." – Tony Blair Younger Years Tony Blair‚ former prime minister of Great Britain and Northern Ireland‚ was born Anthony Charles Lynton Blair on May 6‚ 1953‚ in Edinburgh‚ Scotland. Despite being born in Scotland‚ Blair spent the better part of his childhood in Durham‚ England‚ where he attended the Chorister School. Blair’s father‚ Leo Charles Blair‚ was a prominent attorney who ran for Parliament as a Tory in 1963‚ when Tony
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to learn more about was Jayson Blair former writer for the New York Times. I found an article penned by several writers within the New York Times entitled‚ CORRECTING THE RECORD-Times Reporter Leaves Long Trail of Deception (2003). This article was published in May of 2003 and gives a description of what Mr. Blair did wrong‚ how it was discovered‚ and the ultimate consequence that was handed down to Mr. Blair. During Mr. Blair tenure‚ at the New York Times‚ Mr. Blair became very good at using his
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