What market segment (s) seems to be served by Subway? Why do you think so? Subway seem to be serving mainly young people. It’s positioned as a fast food chain that serves fresh food to it’s target customer mainly comprises of young individuals focused towards healthy diet. Majority of their target customer lies on this age group between 16-39. The tagline “Eat Fresh” highlighting the actual positioning the business has maintained. There are different segment of young people. First are the
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Investigative Reporting In the seventeenth century the puritans lived through relationships‚ religion‚ community‚ discipline and punishment in a way that would bring honor and glory to God. In The Scarlet Letter‚ the puritans of seventeenth century Boston society were a fate driven religious group that would not accept sin of any kind without punishment. The type of punishment they would use the most was that of public humiliation and to be taunted by the community around the one who committed the
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What is the effect of revenue sources on financial reporting at the hospital? o How are the hospital’s revenues and expenses grouped for planning and control? (one section) dennis HOW IS FINANCIAL PERFORMANCE MEASURED? Measuring hospital financial performance is commonly performed by analyzing margins (I.e.‚ the difference in revenue vs. expenses). Margins can be expressed by using financial ratios and as dollar amounts. OSHPD uses two financial ratios to measure a hospital’s financial
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Target Market Segment Southwest has recently expanded the target market segments to Minneapolis/St. Paul‚ New York La Guardia‚ Boston Logan‚ and Milwaukee‚ which brings the total to approximately 70 cities. Southwest’s rental car and shuttle service will be made available to all current cities where the company flies‚ but will only be offered at airports within that city. Southwest will enter the global car rental market because the organization only fly’s domestically. Marketing and advertising
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The role of (private and public) media in reporting key environmental issues in different societies. Hai Tran – 43759645 Sue Hao - April 2nd‚ 2015 Outline Introduction ◦ Climate Change ◦ Human Activities & Climate Change ◦ Media & Climate Change Chapter 6: News Media & Environmental Journalism Case studies ◦ US ◦ China: “Under the dome” documentary Discussion Climate Change What is it? Change in the statistical properties of the climate system when considered over long periods of time
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Describe The Market Segment Describe the market segment: Mercedes sells a product for which consumers are willing to pay a premium price. This high price means that Mercedes sells almost exclusively to a small group of very high-income consumers. Describe the product positioning for this specific brand: Mercedes Benz holds a strong position and brand due to perceptions of superior engineering‚ safety‚ and customer satisfaction. Mercedes Benz has always been known for its quality
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Operating Segments Pension Plans and Operating Segments Memorandum To: CEO From: Controller Re: Pension plans and operating segments for newly acquired company The intent of this memo is to answer questions regarding the pension plans and operating segments of the company we recently acquired with 100% ownership. This company has two operating segments‚ each with its own pension plan. Reporting requirements for these issues are explained below. Pension Plan Reporting Pension
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Shanghai Tang is a famous Chinese fashion label now popular all over the world. Fifteen years back in the year 1994 this clothing brand was launched. The founder was David tang‚ a businessman of Hong Kong. David opened up this new brand to give a new statement to the Chinese fashion and in fact the Chinese fashion got a vast change with the launch of Shanghai Tang. Previously old traditional Hanfu had lots of influence on the dresses of Shanghai Tang. However‚ now it becomes more global. Though started
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REPORT ON ANTI MONEY LAUNDERING BY CITIBANK OFFICIAL. PAGE | CONTENT | 3 | An overview of Citibank | 3;4 | Summary of the scandal | 5;4 | How did the scandal happen | 5;6 | Firm’s negligence and how the malpractise was hidden | 6;7 | Impact on customer and bank | 7;8 | Avoid repeat of such money laundering cases | 8 | The role of institutions | 9 | References | OVERVIEW Citibank‚ an international bank was founded in 1812 on June the 16th
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IDENTIFING MARKET SEGMENTS AND TARGET Market segmentation is the division of the total market into relatively homogeneous‚ but distinct segments. It is used to identify target audiences and strengthen a campaign ’s effectiveness in reaching selected segments. Segments usually respond to campaign elements differently and different techniques are required to reach and motivate various segments. We will discuss Market Segments and Targets‚ and we will know: What are the different levels of
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