S NO. | NAME OF PRODUCT | MARKET SEGMENTATION | 1. | Gillette Mach 3(New Gillette MACH3 Sensitive is an advanced razor designed for men who want a closer‚ comfortable shave with less irritation3 – even on the most sensitive areas of the face.) | a) Demographic: 1) Gender: Male 2) Age: 16 and above 3) Income: 25‚000 and aboveb) Geographic: Urban areasc) Social Class: Middle class to Elite Class | 2. | Fair and Lovely(Fairness that changes your destiny.) | a) Demographic: 1) Gender: Female
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Segmentation and Target Market MKT571 October 28‚ 2013 Segmentation and Target Market Trader Joe’s is an organic grocery food store that is one of the best known organic food chains. By listening to the consumer and adjusting to the changing consumer market‚ Trader Joe’s had built a brand equity that is continuously growing. Trader Joe’s faces stiff competition from other large organic food chains therefore must stand out and adapt to the consumers’
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INDIA SEGMENTATION DEMOGRAPHIC Population 1‚173‚108‚018 (July 2010 est.) Age structure 0-14 years: 30.5% (male 187‚197‚389/female 165‚285‚592) 15-64 years: 64.3% (male 384‚131‚994/female 359‚795‚835) 65 years and over: 5.2% (male 28‚816‚115/female 31‚670‚841) (2010 est.) Median age total: 25.9 years male: 25.4 years female: 26.6 years (2010 est.) Population growth rate 1.376% (2010 est.) Urbanization urban population: 29% of total population (2008) rate of urbanization: 2.4% annual
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KFC Marketing Segmentation: Geographic: The perfect place for KFC to do business is in the city because people are gathered there including people from the countryside. So the busiest blocks where there are people passing by 24 hours a day are KFC’s targets. Moreover‚ by positioning the store in the capital city Phnom Penh and a touristic city as Siem Reap‚ KFC can benefit from the excessive amount of labor force and a less expense on delivering raw material to each branch. Beside targeting the
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for acid from the meaning of sour. So‚ in France‚ we have acide. In Germany‚ we have säure from saure and in Russia‚ kislota from kisly. Base Property #1: The word "base" has a more complex history (see below) and its name is not related to taste. All bases taste bitter. For example‚ mustard is a base. It tastes bitter. Many medicines‚ because they are bases‚ taste bitter. This is the reason cough syrups are advertised as having a "great grape taste." The taste is added in order to cover the bitterness
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Base and superstructure ’In the social production of their life‚ men enter into definite relations that are indispensable and independent of their will‚ relations of production which correspond to a definite stage of development of their material productive forces. The sum total of these relations of production constitutes the economic structure of society‚ the real basis‚ on which rises a legal and political superstructure‚ and to which correspond definite forms of social consciousness’ (1) The
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LAB 6. ACIDS AND BASES: PH AND BUFFERS PURPOSE: To determine the pH of common acids and bases using a pH meter‚ pH paper‚ and red cabbage indicator. To test the effect of adding an acid or base to a buffer solution. SAFETY CONCERNS: Always wear safety goggles. Wash with soap and water if skin contacts acids or bases. ACIDS: An Acid is a substance that when dissolved in water will produce hydrogen ions‚ H+‚ in the solution. An acid that does not contain carbon is called an inorganic
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% of the sales of Reebok India come from the women’s segment. Income – On the basis of Income‚ Reebok has divided the market into lower income level group‚ mid income level group and high income level group. As per one of the initial Income segmentation strategy of Reebok‚ it divided the consumers as car owners and non-car owners. But this strategy also backfired because at that time many car users were not the car owners. Either they were using the company car or were using government car. So
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targeted might vary for one communication tool to another‚ however the company uses these different marketing tools to target the entire consumer market right from young to old‚ students to retirees‚ etc. As a result it can be stated that one of the segmentation variables on the basis of which Telstra targets consumers is the demographic variable of age. 3. Communication Objective: Advertising (Outdoor Media/ Billboard): This advertisement aims at attracting the consumers to purchase the latest
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Suggested time allotment: 5 to 6 hours MODULE 2 ACIDS AND BASES In Module 1‚ you identified common properties of solutions using different methods. You learned how to report the amount of the components in a given volume of solution. You also found out that not all solutions are liquid. Some of them are solids and others are gases. Towards the end of the module‚ you investigated the factors that affect how fast a solid dissolves in water. Most of the solutions you studied in Module 1
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