Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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International Journal for the Advancement of Counselling 14: 105-119‚ 1991. © 1991 Kluwer Academic Publishers. Printed in the Netherlands. C ross-cultural transitions and wellness: D ealing with culture shock MICHAEL KIM ZAPF Faculty of Social Work‚ The University of Calgary‚ Edmonton Division Abstract. Cross-cultural communication has emerged as a major concern for the helping professions in our multicultural society. Much has been written about recognizing the cultural biases inherent
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Positive Effects of Culture Shock Positive Effects of Culture Shock Thesis Statement: There are many positive effects of culture shock‚ such as meeting new people‚ knowing about personality and increasing the knowledge. Body: 1. Meeting new people a. Public places b. Help to know about new country and culture 2. Knowing about personality a. Be independent b. Own abilities 3. Increasing the knowledge a. New culture‚ history b. Second language
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myocardial infarction resulting in cardiogenic shock. My paper will detail the medical diagnosis and nursing management of cardiogenic shock. Medical Diagnosis Cardiogenic shock is a term used to describe the heart’s inability to supply enough blood to the organs of the body. The heart becomes unable to pump enough volume of blood to meet the body’s demand creating a state of organ hypoperfusion (Goldman‚ 2010). If left uncorrected cardiogenic shock will result in total circulatory collapse and
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In a global educational environment a key issue for international students is culture shock. Discuss. Introduction: 1. Definition of ‘culture shock’ (International students and culture shock‚ paragraph 2). 2. statistics of ‘culture shock’( Foreign students Education and culture shock‚ FACTS AND FIGURES part‚ the first paragraph) 3. Topic state: this essay would mainly talk about two elements of culture shock‚ the first one is physical and psychological problems for international students; the
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Culture shock can be described as the feelings one experiences after leaving their familiar‚ home culture to live in another cultural or social environment. Many people associate culture shock only with extreme changes of going from one country to another‚ but it can also be experienced closer to home‚ such as when traveling from one city to another within your own country. Even the most open-minded and culturally sensitive among us are not immune to culture shock.It is common to experience culture
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30.11.2010 Culture shock * my personal experience Eydís Brynjarsdóttir kt:091085-3569 Table of Contents 1.0 Introduction 3 2.0 Definition of culture shock 3 3.0 Culture shock lifecycle 4 4.0 Culture shock triangle 6 5.0 My personal experience 8 6.0 Ten steps to minimize culture shock 8 7.0 Conclusion 9 1.0 Introduction I chose culture shock for my discussion in this assignment. I will discuss the definition of Culture shock and how it affects people. I will
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SHOCK Shock is one of the features most commonly present after accident‚ injury or sudden illness‚ especially if the sudden illness is characterized by pain. The essential factors in shock is a lowered blood pressure. Shock may be 1. Primary – This occurs actually at the of the accident or sudden illness. 2. Secondary – This may not develop until several hours after the accident or sudden illness and is usually very serious. There are several terms used to classify shock; probably the two most
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