MARKETING PLAN FOR A NEW PRODUCT: PIZZA HUT’S ‘INSTA PIZZ’ (FROZEN PIZZA) [pic] MARKETING MANAGEMENT MKT-201 Prepared For AFREEN CHOWDHURY Lecturer Department of Business Administration East West University PREPARED By FAHMID KHAN ID# 2008-2-10-178 Date of submission: 15 April 2010 April 15‚ 2010 AFREEN CHOWDHURY Lecturer Department of Business Administration East West University Bangladesh Subject: “Submission of the marketing plan.” Dear Madam: It
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world has evolved in so many ways which facilitates high efficiency in all the sectors mention above. A laptop can also be called notebook because it is a personal computer for mobile use. A laptop integrates most of the typical components of a desktop computer‚ including a display‚ a keyboard‚ a pointing devices (a touchpad‚ also known as a track pad)‚ and speakers into a single unit. A laptop is powered by mains of electricity via and A.C adapter and can be used away from an outlet using a rechargeable
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services known as an “industry”. An industry is thus a group of firms producing similar products or services. By similar products we mean products that consumer perceive to be substitutes for one another. Eg. Firms that produce PC’s such as apple‚ HP‚ IBM‚ Wipro‚ HCL‚ Although there are usually some differences among the competitors‚ each industry has its own set of “rules of combat” governing such issues as product quality‚ pricing and distribution. This is especially true in industries that
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Devry University Laptop Purchase Proposal In an effort to provide Devry students with the best and most affordable laptops‚ I have research completed that I must share with our team. Besides affordability‚ which is a top priority on my list of requirements; portability‚ capacity‚ and useful life are the qualities the laptop of choice will provide our students for future years. One other item is so important to our students and that is customer service support for ordering‚ timely ordering‚
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Comprehensive Study of the Laptop Industry in India on the Basis of Different Marketing Concepts Comprehensive Study of the Laptop Industry‚ Marketing Management Executive Summary “The sales of notebook PCs grew at 46.4 percent QoQ‚ crossing the seven lakh mark in a single quarter‚ for the first time”1 The above statement is one that fills the laptop industry‚ as also the entire electronics industry‚ with hope and optimism for the future. In the last year (2008)‚ the laptop sales in India doubled
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known as HP‚ is a major manufacturer of computer hardware in the computer industry. The computer industry serves a variety of customers‚ ranging from typical home users who surf the web to multinational conglomerates. HP’s products consist of a variety of computer equipment including desktops‚ laptops‚ printers‚ monitors‚ and servers. HP designs and markets these products to server the entire computer industry. In order to better meet the needs and expectations of all of their customers‚ HP segments
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Best budget laptops Asus VivoBook S200 - £450 (around AU$685/US$715) 5/5 For * Superb price * Excellent build quality * Responsive screen * Great keyboard * Decent trackpad Against * TN screen has its limitations * Could be a bit lighter * Battery life could be better The Asus VivoBook S200 offers supreme good looks‚ touchscreen operation‚ slick performance and excellent portability‚ all for a reasonable price. This laptop runs on an Intel Core i3-3217U processor
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Strengths: 1. Strong presence in Romanian market place Being a large company gives HP many advantages like dominating the market for printers‚ both laser and inkjet‚ and both for consumers and companies using the economies of scale. The company has increased its investments in the market and expanded product and service offerings‚ especially its enterprise business and services divisions. These divisions offer the most profitable HP’s products‚ including cloud computing services and enterprise
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Segmentation and customer profile. Segmentation is dividing a market into a smaller groups that shared similar needs‚ wants‚ characteristics‚ and behaviours towards the goods and services. (reference). The market segmentation is a must and important to the all oraganizations. This is because each customers have different needs and wants‚ so that by segment the market‚ the organization can identify which customers that can match with their products and services. In Dell‚ the segmentation is a backbone
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MARKETING CHANNELS EXECTIVE SUMMARY This case study deals with Hewlett-Packard (HP)‚ a famous manufacturer of computers and peripherals. In the early 1990s‚ HP faced a socalled “Inventory/Service-Crisis” concerning one of their high volume products‚ the DeskJet printer. Despite growing inventory levels at the distribution centers in Europe and Asia-Pacific‚ customer service levels were unsatisfactory. Affected by growing competition this problem had to be handled quickly. EXECTIVE SUMMARY
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