Marketing Management Assignment 1 Product Segmentation of Samsung Mobile Phones SEC Classification VALS Segmentation SEC Classification : No. of Durable s None Educati on level (Refer Note 1) A SEC Samsung Model No. Guru E1081 E1200 E1205 E1175 Star S5233 B130 Guru 100i GuruB1125 Guru 2130 Price in Rs. Picture of Model Remarks E3 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 979/1‚000/1‚180/1‚245/1‚299/1‚690/1‚670/1‚999/1‚770/- Average monthly income of people in this SEC would
Premium Mobile phone
Market segmentation is a long-standing strategy used especially in consumer products. It is measurable‚ accessible‚ distinguishable‚ and actionable. Observing markets in the Philippines‚ can you identify market segments for fast food‚ garments‚ cigarettes‚ alcohol‚ computers‚ passenger cars‚ and beach resort? Please show the positioning of 2 consumer products and their competition in these segments. For levels of Micromarketing 1. Segment Marketing – consists of a group of customers who
Premium Philippines Alcoholic beverage
consider what personality traits the consumers posses. Of course there are serveral ways to group together personalities ex (fashionable‚ innovative‚ extroverted‚ etc). I have chosen to use Karen Horney’s theory of three personality groups for segmentation of the music consumer market. Karen Horney states that people can be grouped into three personalities; compliance‚ aggression and withdrawl. Since music consumers can be an almost entire population‚ it would be a good idea to segment this population
Premium Marketing Personality psychology Consumer protection
Consumer Behavior Segmentation paper When attempting to segment the market for aftermarket truck accessories in the trucking industry we used a combination of lifestyle based segmentation and psychographic based segmentation techniques that we learned in class. Our segments were based on the results of our needs assessment paper which linked the attributes we identified to the benefits and the values. We came up with a rough estimation of the size of each segment by using the information we
Premium Marketing Management Strategic management
Emtel’s Market Segmentation Emtel divides its segments into three categorical parts: * For You * For your Business * For your Home For You By the term For You emtel targets individuals of mostly all age groups. For this particular segments or simply the biggest segment‚ emtel offers a wide range of services and promotions. For the For You segment emtel offers both the prepaid and postpaid option: Prepaid: Where one recharge his/her account and talk or text for only the amount
Premium Internet Mobile phone Laptop
Essentials of Marketing Mini-Project #1 Which segment you believe you would fall in to and why? The Sustainability Passion Index (SPI) is a segmentation model from The SHIFT Report‚ which is made up of five unique SPI segments based on people’s level of environmental consciousness. After a careful analysis of the five SPI segments‚ I believe I’d fall into the category of The Casual Spectator. Although it’s important to note that not all characteristics of The Casual Spectator express what I personally
Premium Marketing Mass media Social media
|Market segmentation: Geographic: | World region or country: United States‚ Canada‚ Mexico‚ Brazil and other international locations‚ such as India‚ Korea‚ Japan‚ the Middle East‚ China and the Philippines. Density: Urban Climate: Northern‚ Southern Country region: West North Central‚ West South Central‚ East North Central‚ East South Central‚ And New England |Demographic:
Premium Chocolate White-collar worker Middle East
KISAPMATA: Plot Segmentation 1. Credits 2. Family discussion with Mila and her parents (Sunday‚ November) A. Mila asked his parents’ permission to get married with Noel B. Mila was 2 months pregnant C. Father was angry but still consented the marriage 3. Noel and Mila’s father finally met 4. Noel and his father went to Mila’s house to ask for her hand A. They discussed the plan for the wedding (when and where) B. Noel and his father was speechless when Mila’s
Premium Marriage Mother Father
Assignment #1 “Market Segmentation and Product Positioning” Southern Belle Pastries Ms. Quinisha Story Professor: Stephan Hiatt MKT 500: Marketing and Management Sunday‚ July 18‚ 2011 1. Identify the marketing segment for the product and explain why this segment was elected. Southern Belle Pastries is a start-up home business/company that was founded by I myself Quinisha Story in 2009‚ out of a small kitchen in Manassas VA. Southern Belle Pastries
Premium Marketing Cake Strategic management
food eaters than individuals living in the Northeast (20%) or the West (22%) (Journal of the American College of Nutrition). With data in hand‚ McDonald’s can begin to pursue the first of the three major steps in target marketing‚ which is market segmentation. This is the process of dividing a market into clearly defined groups of buyers with different needs: characteristics or behaviors that require a unique market mix (Kotler P. & Keller K.‚ 2006
Premium Marketing Hamburger Fast food