9 Case Study: McCafe The popular McDonald’s corporation has decided to branch out through the creation of McCafe‚ which is a coffee-house-style food and drink chain‚ recording 15 % more revenue than that of a regular McDonalds. The McCafe outlets focus on providing consumers with unique products that differ from that of the traditional McDonald’s menu‚ together with a contemporary store design. With these new chain outlets spread worldwide‚ gaining immense popularity‚ McCafe has also strategically
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McCafe Hardcastle Restaurants Private Limited (HRPL)‚ a Master Franchisee for west & south India operations of McDonald’s Restaurants and a wholly owned subsidiary of Westlife Development Limited‚ a company listed on the Bombay Stock Exchange (BSE : 505533)‚ officially announced the launch of the first McCafé® in-restaurant at its McDonald’s® Restaurant at SOBO Central‚ Mumbai‚ today. In embracing the coffee culture that is fast gaining acceptance in India‚ McCafé® aims to reach out to as many
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McCafe was introduced to the McDonalds business model at a time when the fast food industry‚ and dining out as a whole‚ was on a downslide. Consumers were trying to cut back and save money – dining out was an easy way to do that. McCafe is a full-service coffee bar‚ created as an extension of a current McDonalds counter‚ or as a stand-alone restaurant. The concept is positioned to consumers that fall in the working adult category‚ who enjoy coffee‚ and was said to be a direct competition to Starbucks
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McCafé Marketing Plan By Mikail M Gasanov Mikail Gasanov 7 February 2012 BBA Marketing Planning‚ Group A McCafé marketing plan Executive summary…………………………………………………………………………………………………………………….2 Current marketing situation…………….…………………………………………………………………………………………..2 SWOT analysis……………………………………………………………………………………………………………………………..7 Segmentation‚ targeting‚ and positioning……………………..………………………………………………………………10
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Application of consumer’s perception to Starbucks…………………………… 5.1.1 Product……………………………………………..……………………. 5.1.2 Price……………………………………………………………..….……. 5.1.3 Promotion………………………………………………………….…...... 5.2 Application of changing consumer attitudes to McCafe……………………...... 5.2.1 Product…………………………………………………………………… 5.2.2 Dining Environment……………………………………………………… 5.2.3 Promotion………………………………………………………………… 14 14 14 20 22 23 24 25 27 6. Conclusion………………………………………………………………………….. 29 7
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Analyzing an Organization’s Marketing Strategy – McCafé Table of Contents 1. Introduction 3 2. Situation Analysis 4 2.1Internal Environment 4 2.1.1 Financial 4 Exhibit 1. McDonald’s Net Income for 6 Years 4 2.1.2Physical Assets 5 Exhibit 2. McDonald’s Corp.‚ Statement of Financial Position‚ Property‚ Plant and Equipment 5 2.1.3 Human Resources 5 2.1.4Intellectual Property Rights 6 2.2 External Environment 6 2.2.1Demographic Segmentation 6 2.2.2Economic Factors and Competitors 6 2.3 SWOT
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Case Study: McCafe Change is brewing for fast-food giant McDonald’s. In their quest to capitalize on a multi-billion-dollar coffee industry‚ most franchise owners have ordered up “McMakeovers” for their restaurants. Vision Builders was tapped to renovate nearly a dozen local locations to include “McCafes”: same basic menu‚ same quick service‚ but with a whole new look and feel. Tight deadlines‚ shifting work conditions‚ and McDonald’s open-allnight policy at several spots served up a super-sized
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Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
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Preparation for Discussion (McCafe) 1.) The central problem in the case is McDonald’s reputation for its coffee‚ and McDonald’s competitor‚ Tim Hortons great success with its coffee and donuts. Ralph Sgro is analyzing opportunities to become better‚ he came across‚ McCafe‚ for McDonalds Canada‚ which he thinks would send them over the top for success. McDonald’s needs to gain back competitive advantage with coffee‚ breakfast‚ and snack-time sales. 2.) I do believe that McCafe has resolved the losses
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McDonald’s: Breaching the Luxury Coffee Market Daryl Coleman Connie Gao Heejae Kim McDonald’s Corporation‚ the world’s largest fast food restaurant chain‚ owns and franchises more than 31‚000 restaurants in 120 countries.1 McDonald’s owes much of its success to the standardization of its fast food products‚ which include the Big Mac and the Happy Meal. McDonald’s has had a reputation of serving cheap‚ quick‚ and unhealthful foods. Recently‚ documentaries such as Super Size Me has tested
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