Marketing Principles Assignment FTDipMM13 Group Members: Krysten-Ann Vatsaloo CT0190453 Nurul FarahQuraishia Bte Andin J S CT0190883 Chua Zhi Yang CT0190392 Pek Zhi Ying Regina CT0190843 Cyrus Casper Francis CT0189281 Yolanda Teo CT0190745 Ranked 88th top brand in the world in 2012‚ and 91st in 2013 (Interbrand‚ 2013)‚ Starbucks
Premium Coffee Starbucks Marketing
the two businesses differ greatly. McDonalds has a much larger variety of choices in their McCafe brand in Australia than they do in the United States. The same is found in places such as France‚ Egypt‚ Italy ect. But as I looked at different websites for Starbucks in the same locations I found that their menu lists got shorter and simpler. They looked more like the United States websites for McDonald’s McCafe drinks. But they still target the college aged and middle to upper class with their above
Premium Starbucks Coffee
trends visible in McDonald ’s‚ we can safely assume that they are quite similar to other major fast food restaurants. Firstly‚ McDonald ’s ’ segmentation strategies are quite similar to those of other fast food restaurants: 2 methods of segmentation that are observed are the Demographic and psychographic segmentation. Whe speaking about the Demographic segmentation‚ “McDonalds offers children a varity of options such as the Happy meal which includes a free toy. Targeting families‚ McDonalds also offers
Premium Fast food restaurant Fast food Hamburger
-Noisy and non-working ambience McCafé store is usually set up beside McDonald’s store. Under the condition that there is a large flow of customers in McDonald’s everyday‚ McCafé will be too noisy and uncomfortable to stay long.Yet some people go to a café just for the reason that they need a place to read‚ to think ‚to work‚or to have some personal time. For this kind of consumers ‚ McCafé will not be their choice. -Reputation relatively low McCafé was created in 1993‚ which means it is
Premium Hamburger Coffee
SGMT 3000 SECTION B Case Assignment #1 McDonald’s and the McCafé Coffee Initiative To: Mr. Ralph Sgro Re: The McCafé Initiative in Canada Looking at McDonald’s Canada from a resource-based view (please refer to the appendix)‚ I believe that McCafé will succeed in Canada. McDonald’s has a plethora of valuable resources in its disposal. Among them‚ arguably the most important is brand equity. The "Golden Arches" are instantly recognizable to just about everyone in the planet
Premium United States Fast food Hamburger
McDonal’s/McCafé 1. Central problem/issue in case: ▪ Despite increasing sales‚ McDonald’s is losing market shares in Canada on the breakfast segments due to higher and higher competition. Also‚ it is not clear yet which products were successful and which ones weren’t. 2. Based on the initial results‚ Sgro believed that McCafe has resolved the losses in breakfast sales‚. Do you agree? ▪ I don’t completely disagree with this statement but I think we have to balance it. McCafé greatly
Premium Retailing Sales Human
seen at McCafés. There are five branches of McDonald’s Malaysia have McCafés (Kota Damansara‚ Centre Point at Bandar Utama‚ Titiwangsa‚ Sunway Pyramid and Taman Connaught). Now‚ McCafés Malaysia are offering fifteen products including various types of coffee and chocolate drinks‚ muffin‚ brownie and cakes. McCafés create a new market for McDonald’s by attracting new customers to McCafés. People who seldom go to McDonald’s and love drinking coffee or love eating cakes would go to McCafés to have a
Premium Coffee Selangor Starbucks
These days Coffee industry is in very hard nut competition‚ as the metropolitan covered by café’s in its every corner and their qualitative benefits over others are underestimated. As MacDonald’s McCafé and BP Wild Bean Café on Clarendon street Melbourne were in cut throat competition. Moreover‚ McCafé had developed its strong backbone due to flourishing MacDonald’s‚ which in return had swayed ample of customers.
Premium Fair trade Bean Coffee
CASE STUDY QUESTIONS: Read and Complete case study “Starbucks and McCafe – a David vs. Goliath Battle?” on pages 350 – 352 of your text. 1. If you were the manager of or an adviser to Starbucks Australia‚ how could you use a SWOT analysis in deciding your strategy for the chain’s future in Australia? In order to compete effectively in the Australian café market‚ Starbucks must be alert to: changes in opportunities and threats in the external environment; be equipped to take advantage of internal
Premium Coffee Starbucks Coffeehouse
15 6.3 Product 16 6.4 Promotion 16 6.5 Place 16 7.0 Recommendations and Conclusion 17 Appendix A I Appendix B II Appendix C V Appendix D VI Appendix E VII Appendix F VIII Appendix G 11 REFERENCES 13 Executive Summary McCafe which is a subsidiary of McDonald’s is a coffee-house styled food and drink chain which offers a line of special drinks. McDonald’s returned to Trinidad just recently in 2011‚ when Arcos Dorados‚ the largest operator of McDonald’s restaurants in
Premium Brand Marketing Titan Industries