Introduction Nivea is a well-known brand within skin care and body care. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf‚ founded in 1882‚ has grown to be a global company specializing in skin and beauty care. Nivea brand represent very high quality beauty care and skin product. Nivea products close to its customers‚ regardless of where they live. They know what customer need and coming up with new products. The numbers of consumers are becoming increasingly interested
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universally known skin cream named Nivea onto the market. Nivea has now grown to be the largest skin and beauty care brand in the world‚ selling products in around 200 countries. Nivea Crème was the first true cosmetic moisturiser‚ and is still Nivea’s signature product. However‚ to meet ever-evolving customer needs and to further penetrate the personal care and cosmetics market; it has extended the Nivea product range to include among others: Body‚ Visage‚ Beauté‚ Sun‚ For Men‚ Hair Care‚ and Baby (Beiersdorf
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I visited Woolworth s and the and I picked up Nivea‚ Dove‚ Brut and Rowena for deodorants. The prices were $4.59‚ $3.99‚ $4.30 and $3.78 They are similar products in comparison and the prices are very close to each other. I did a marketing research and the strategies are similar as follows I researched the companies and the way they target their market they do primary and secondary research Secondary research In the deodorant category‚ companies used many secondary research sources to discover
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famous Nivea cream. Nivea Cream was the first true cosmetic moisturiser to be released upon the market‚ and is still Nivea’s signature product. Since then‚ the company has grown to be one of the largest skin care brands throughout the world‚ selling a range of products in over 150 countries. However‚ to meet the ever evolving customer needs and to further penetrate into the personal care and cosmetics market; Nivea extended its product range to include: body moisturisers ‚ sun care‚ Nivea for men
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NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division reflected on the growth of their Nivea brand over the last decade and a half. Nivea‚ the largest cosmetics brand in the world‚ had successfully defended its position during intense competition in its major European markets. Additionally‚ the company had expanded into many new markets in South and Latin America‚ Eastern Europe‚ and Asia. Nivea had created a number of new sub-brands
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Management | NIVEA | | | | Deanne Dharmai | 5/20/2012 | | TABLE OF CONTENTS 1. Executive Summary … 3 2. Introduction … 4 3. Marketing Mix … 5 4. Ansoff Matrix … 8 5. BCG Matrix … 12 6. STP … 13 7. Promotion Strategies … 14 8. Conclusion … 16 9. Reference … 17 EXECUTIVE SUMMARY Nivea as is a leading skin care brand in the world. This report is based on how Nivea uses the various
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introduce you more closely to the brand of NIVEA‚ its core brand values‚ way of operating its business and strong relationship with its customers. The legacy skincare brand Nivea can be easily found in 150 countries around the world. Approaching its 100th birthday‚ " Nivea" derives from the Latin word " nivius‚ meaning snow-white." The first brand to bring skincare products from the privileged elite to the mass market‚ its initial product offering‚ Nivea Crème‚ was created by a team of dermatologists
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NIVEA Case Study Questions 1. Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN. They prepared the aims and objectives as part of their marketing plan. A company should always look at what they want to achieve with the specific product and that is what NIVEA FOR MEN did. Their objective was to “increase its share of the UK male skincare market”. 2. Explain why NIVEA used football sponsorship to help increase its sales of NIVEA
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NIVEA Q.1 Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launched NIVEA FOR MEN? The NIVEA brand was one of the most recognised skin and beauty care brands in the world; it was first introduced in 1911. There were lots of reputed product or bases used to market or advertised this brand but the owner seems too looked disappointed to market or advertised this brand. There were also used market plan to make this brand more attractive and respond
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Developing a Marketing Plan NIVEA FOR MEN Q-1 Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch NIVEA for men. First of all NIVEA analysis the market. Before re-launching the product they shoul know about their brand position and their position in market. NIVEA for men needs to know what its male customers wants. And they should know who are their competitors present in the market. Secondly they find the needs of the consumer. This focus on product
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