"Segmentation of vodafone" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 4 of 50 - About 500 Essays
  • Good Essays

    Vodafone Egypt

    • 927 Words
    • 4 Pages

    Abstract Vodafone is the largest international mobile telecommunications company in the world. Vodafone has its headquarters in the UK. This paper focuses on what Vodafone had to consider in concerns to entering the Egyptian market in 1998. “Vodafone’s corporate growth strategy is to use the technical and managerial expertise of the parent company to enter markets and leverage this knowledge in its subsidiaries. A major Vodafone corporate goal is to be the market leader in each market it serves”

    Premium Investment Mobile phone Egyptians

    • 927 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Segmentation

    • 636 Words
    • 3 Pages

    Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating

    Premium Marketing Target market Strategic management

    • 636 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Vodafone Case Study

    • 2719 Words
    • 11 Pages

    Summary The Vodafone case study has given us a good overall view of the company and shown the companies good and bad points‚ whilst showing the mobile phone business as a whole and explaining the ups and downs of the industry. The SWOT analysis included in the appendix helps us see the situation of Vodafone and describes the strengths‚ weaknesses‚ opportunities and threats. This is an aid when looking at the internal and external aspects of the company. Although Vodafone are the biggest

    Premium Management Organization Learning

    • 2719 Words
    • 11 Pages
    Good Essays
  • Best Essays

    Vodafone Marketing Strategy

    • 3524 Words
    • 15 Pages

    a paper on | Marketing Strategy for | Vodafone | | [Type the author name] | [Pick the date] | | Table of Contents 1. Executive Summary: 3 2. Introduction to Topic: 3 3. Situation Analysis: 4 2.1. SWOT Analysis: 4 2.1.1. Strengths: 4 2.1.2. Weaknesses: 5 2.1.3. Opportunities: 5 2.1.4. Threats: 6 2.2. PESTLE Analysis: 7 2.2.1. Political Factors: 7 2.2.2. Economic Factors: 8 2.2.3. Sociological Factors: 8 2.2.4. Technological Factors: 8 2.2.5. Legal Factors: 8 2.2.6. Environmental

    Premium Management Medicine English-language films

    • 3524 Words
    • 15 Pages
    Best Essays
  • Good Essays

    Segmentation

    • 769 Words
    • 3 Pages

    segmentation‚ targeting‚ positioning‚ differentiation and branding  For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment

    Premium Toothpaste Colgate-Palmolive Marketing

    • 769 Words
    • 3 Pages
    Good Essays
  • Good Essays

    segmentation

    • 1660 Words
    • 7 Pages

    Explain how and why groups of customers are targeted for selected products What is segmentation? Market segmentation is the division of a market into sub groups with similar characteristics. A business can then target these groups and develop products and services for each of them. There are several ways in which consumers can be split up into. These is geographically which includes location‚ demographically which includes gender‚ social class‚ age‚ income‚ ethnicity or religion‚ psycho graphically

    Premium Marketing

    • 1660 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    segmentation

    • 2835 Words
    • 10 Pages

    company or business to effectively respond to different customers needs and wants in order to increase sales‚ they make use of market segmentation. Market segmentation as defined by Kerin‚ author of Marketing‚ 10e; involves grouping potential customers who have common needs and will respond similarly to a marketing action. In further elaboration to define segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and a business

    Premium Apple Inc. Psychographic Marketing

    • 2835 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Segmentation

    • 1579 Words
    • 7 Pages

    Market segmentation allows businesses to satisfy the diversity in a resource-effective manner and is held up as the panacea of modern marketing (Dibb‚ 2001). Marketing segmentation is more and more vital for business in the modern time. This essay‚ therefore‚ tend to introduce the concept of market segmentation first‚ then and the merits and difficulties will be illustrated. Finally‚ different approaches are going to be demonstrated. Market segmentation is the process by which a diverse market

    Premium Marketing

    • 1579 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Segmentation

    • 536 Words
    • 2 Pages

    Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in

    Premium Marketing

    • 536 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Segmentation

    • 450 Words
    • 2 Pages

    SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions

    Premium Mahindra Scorpio Male Demographics

    • 450 Words
    • 2 Pages
    Satisfactory Essays
Page 1 2 3 4 5 6 7 8 9 50