SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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THE LEGAL ASPECTS OF RUNNING A RECORD LABEL AND STUDIO. NAME: John Woods. COURSE TITLE: The Music Business. COURSE CODE: MUSI- 1045. ASSIGNMENT ASSESSMENT: 2 TUTOR: Peter Self. SUBMISSION DATE: 10/06/2011. WORD COUNT MAIN ESSAY: 1630. WORD COUNT BROCHURE: 950. The objective of this project is to discuss the legislation involved with running a record label and recording studio. I have created a brochure‚ which could be given to people who are considering this as an employment option
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research and analyse what your studio role involves both technically and creatively from pre production to production of a studio programme. And with reference to your team’s studio programme‚ discuss your role and how you contributed. Introduction The purpose of the “Studio Production” module was to produce a live studio programme in a team‚ starting from the pre-production stages right through to the live studio broadcast. Each member of the team was assigned a studio role that they would carry
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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Universal Robina Corporation I. Background of the Study Organization is a social unit of people that is structured and managed to meet a need or to pursue collective goals. Any operating organization should have its own structure in order to operate efficiently. For an organization‚ the organizational structure is a hierarchy of people and its functions. The organizational structure of an organization tells the character of an organization and the values it believes in. Organizational structure determines
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Sony Corp of America vs. Universal City Studios In a 1984 Supreme Court hearing‚ defendant‚ Sony Corporation of America was being sued by Universal City Studios‚ Inc. The case was known as the "Betamax" case and ruled that the creation of copied television shows for purposes of time-shifting is in fact fair use. This included the manufacturers of home video recording equipment such as Betamax and other video tape recorders to not be held liable for any infringement. The courts came to this
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market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented to target these specific
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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method involves a fast‚ reliable‚ and effective algorithm that exploits the spatial distribution characteristics of human skin color. To fulfill this aim‚ the following objectives are carried out: 1. Implement different types of image segmentations. 2. A universal skin-color map is derived and used on the chrominance component of the input image to detect pixels with skin-color appearance . 3. Then‚ based on the spatial distribution of the detected skin-color pixels and their corresponding luminance
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Argumentative Essay For Process Writing “What sculpture is to a block of marble‚ education is to the human soul -Joseph Addison” Every person is challenged in the race of life. Many have succeeded and finished the race‚ but what really is at the end of every obstacle course? Just as clothing is a person’s first impression‚ so as college degree is to a person’s success. In the world we live in‚ it is inevitable that college education degree is the basis of survival‚ assurance and success. Let’s
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