Nestlé KitKat Cross-platform mobile app The Challenge Nestlé is one of the world’s leading FMCG manufacturers. Kit Kat is Nestlé’s leading confectionary brand and the UK’s favourite chocolate biscuit bar. Our Strategy Our aim was to create an extension to Kit Kat’s YouTube channel for the smart phone user. The brief was to create an experience which utilises the unique functionality that mobile provides‚ and Users are asked what mood they are in‚ and a selection of videos is presented to
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Universal or Core Ethical Values Trustworthiness‚ respect‚ responsibility‚ fairness‚ caring‚ and citizenship are six core ethical values. Using core ethical values as the basis for ethical thinking can help detect situations where we focus so hard on upholding one value that we sacrifice another eg we are loyal to friends and so do not always tell the truth about their actions. 1. TRUSTWORTHINESS Trustworthiness concerns a variety of behavioral qualities honesty‚ integrity‚ reliability
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English is one of the most widely used languages in today’s world and has a great impact on a successful career. Due to rapid modernization and westernization‚ the popularity of the English language has increased. It is internationally used and globally accepted. “English is being recreated every minute of every day‚ in billions of conversations in every country on earth; in countless books‚ films‚ television and radio programs‚ on the internet—recreated organically: that is‚ in ways that grow out
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The Universal Serial Bus (USB) The Universal Serial Bus (USB) is a device that was created to standardize the connection types of computer peripherals‚ such as the keyboard and mouse‚ which traditionally had their own ports which they were plugged into. The USB was created in the mid 1990’s ‚ with an official release of the “USB 1.0” in January 1996 and since then the design has been improved as well as other types of USB connections available‚ such as type A and B‚ Mini A and Mini B‚ as
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Marketing Segmentation‚ Targeting Strategy and Positioning of Greggs Plc Marketing segmentation‚ targeting strategy and positioning of Greggs PLC * Table of Contents * Introduction 1 Segmentation analysis 1 Benefits Sought - Healthy food 1 Lifestyle 1 Demographic and Geodemographic 1 Target marketing strategy analysis 2 Price 2 Promotion 2 Positioning Analysis 2 Competitiveness 2 Clarity 3 * Conclusion 3 * References 4 * Appendices 5 Introduction : In these days the business environment
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The studio system is a method of which film production and distribution is dominated by a small number of major Hollywood Studios (Waldrop‚ J‚ 2013). During the Golden Age of Hollywood‚ studio system was organized into eight studios. The five major studios were Paramount Pictures‚ Metro-Goldwyn-Mayer‚ Warner Bros.‚ 20th Century Fox‚ and RKO Radio Pictures. The three minor studio were Universal Studios‚ Columbia Pictures‚ and United Artists. The eight movie studios wrote‚ produced‚ and distributed
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Universal Methodic Doubt All opinions and beliefs must be doubted As we doubt‚ we cannot doubt that are doubting To doubt that we are doubting by itself proves that we are indeed doubting. Unless we are doubting‚ we can never attempt to doubt that we are doubting. The fact that we doubt is to affirm a truth. We doubt‚ therefore we exist. Unless we exist. Unless we exist‚ we cannot doubt. “I think‚ therefore‚ I exist.” “I doubt‚ therefore‚ I am.” COGITO ERGO SUM Since we doubt‚ we are not perfect
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health care are going to continue to rise dramatically and millions more people will either be inadequately insured or completely uninsured as a result of this. Referring back to other countries‚ Canada guarantees everyone free health care along with universal child care‚ where each child under age six puts a hundred dollars per month towards their families income. Canadians pay a third less to doctors‚ less for prescriptions and cut paperwork all in the hopes of saving money. It works and as a result
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Market Segmentation HTC Desire According to (Philip Kotler‚ 2008) “Market Segmentation is the subdividing of market into homogeneous sub-set of customers‚ where any subset may conceivably be selected as market target to be reached with distinct Marketing Mix. Smartphones went from being a luxury and became an everyday tool for executives‚ students‚ employees and even for those who do not need even 50% of the capacity of these magnificent examples phones. Thus‚ thanks to overcrowding and the entry
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Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them select appropriate target markets. Geographic Segmentation: In geographical segmentation‚ market
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