brand M.A.C and its product lipstick with focus on T-C-B and I-D-U analysis‚ a clear positioning statement and target audience (s) including brand loyalty categories. The purpose at the end of this assignment is to have an understanding of what objective M.A.C needs to focus on for a creative strategy in the second part of this assignment. 2.0 Brand & Product Description The type of product selected for the positioning exercise is lipstick; the specific brand selected is M.A.C cosmetics owned by Estlee
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SEGMENTATION‚ TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market
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Introducing the Sa Sa International Holding Limited (China) Sa Sa International Holding Limited‚ a Hong Kong leading cosmetics retailing group in Asia. Sa Sa has approximately 220 stores and retail counters across different regions in Asia. Together with it owns brand and other international brands; Sa Sa offered over 600 brands of skin care‚ and fragrance‚ make-up and hair care products. In 2005‚ in order to track the fast growing trend of China Cosmetic industry‚ Sa Sa International Holding Limited
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No standardised market position – Zara’s expansion approach have led them to be positioned differently in each geographical market despite targeting the same consumer segment‚ Zara currently use company-centred knowledge to determine price and positioning strategies for different geographical segments. This has caused inconsistent consumer perception of their brand e.g. Americas and Spain. Being in a globalised marketplace‚ this poses a problem to the global perception and position of the Zara brand
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AN ANALYSIS OF SEGMENTATION‚ TARGETTING AND POSITIONING STRATEGY OF IPOD APPLE Contents Executive Summary_____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 5 Marketing Objectives____________________________________________6
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COMPANY INTRODUCTION‚ MARKET SEGMENTATION‚ AND PRODUCT POSITIONING Marketing Management - MKT500 Strayer University COMPANY INTRODUCTION‚ MARKET SEGMENTATION‚ AND PRODUCT POSITIONING Introduction In this paper I will introduce you to ABB Inc.‚ a company leader in the power and automation technology business. I will give you the detailed background of ABB Inc‚ explain their strategic mission and choose a foreign market for their product and service. I will also explain ABB’s marketing
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CASE STUDY Market Segmentation—Man’s Fairness The male fairness segment industry is pitched at around Rs. 250 crore and the industry is growing at a scorching 150 percent per year. The industry evidently has woken up to the fact that the metro-sexual and has a large appetite for beauty (the industry expression is "male grooming") products‚ particularly driven by a desire to look as fair as the fairer SEX. ABC Company recently launched ’GROOM PLUS’ the first men’s fairness cream and claims
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values is focused on personnel training benefits and dotfit. No mention of improvement of community or serving any other segment for this business. This is a different type of marketing and segment targeting. Benefit Segmentation: Usage: Loyalty Status: Multiple Segmentation Bases: F2 Young Accumulators - Kids & Cul-de-Sacs (25-44 ages) F4 Sustaining Families – Big City Blues (35 and Up) Y1 Midlife Success - Brite Lites‚ Lil City (55 and Up) M2 Conservation Classics – Gray
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Q1: How do Grut & Pfiffer define Tokyo Jane positioning‚ what does TJ brand stand for? The founders of Tokyo Jane want to offer affordable luxury product to their consumer. Grut and Pfiffer has a very vivid idea of how the brand and the product would look like in the mind of consumers‚ however they could not able to depicts the idea to their employee. Tokyo Jane would want to offer good quality and fashionable jewelry as in the high-end fashion display‚ yet accessible for their consumers. “Luxury
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CHERY A CASE STUDY OF MARKET SEGMENTATION‚ TARGETING AND MARKET POSITIONING Introduction Built in 1997 Chery is one of the famous Chinese car manufacturers aiming at building ‘independent Chinese brand’ and is now on its way to be international. It has the capability of producing 650 thousand automobiles‚ 650 thousand engines and 400 thousand sets of gear-boxes annually. There are four sub-brands (Chery‚ Riich‚ Rely and Karry) under Chery and three types of cars (passenger cars‚ business cars
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