Summary "An Analytical Study of Chocolate Industry in India with Special Reference to Cadbury’s India" is a sweet CHOCOLATE story of chocolates in the hot and humid plains of INDIA‚ which enlightens us about the size & status of chocolate industry in India. The project gives information about the competitors‚ their market share‚ and their product basket and highlights success features. The project also presents data on types & categories of chocolates‚ a brief study of chocolate manufacturing process
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r o v i d e s u s e f u l i n f o r m a t i o n t o t h e g e n e r a l p u b l i c ‚ c a r o w n e r s ‚ d e a l e r s a n d c a r m a n u f a c t u r i n g c o m p a n i e s i n m a n y w a y s . I A Consumer Stimul i b s t r a c t Car Industry: SWOT Analysis Dharmaraj C.‚ Sivasubramanian M. and Clement Sudhahar J. Mr. D h a r m a r a j C . ‚ A s s i s t a n t P r o f e s s o r‚ S c h o o l o f M a n a g e m e n t ‚ K a r u n y a U n i v e r s i t y ‚ C o i m b a t o r e - 6 4 1
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company or business to effectively respond to different customers needs and wants in order to increase sales‚ they make use of market segmentation. Market segmentation as defined by Kerin‚ author of Marketing‚ 10e; involves grouping potential customers who have common needs and will respond similarly to a marketing action. In further elaboration to define segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and a business
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PROJECT REPORT ON CAR INDUSTRY RATIO ANALYSIS SUBMITTED BY: - SUBMITTED TO:- NEHA SHAHI (JIML-11-93) Prof. DHEERAJ MISHRA NEHA SINGH (JIML-11-94) NEHA TIWARI (JIML-11-95) NIKHIL SINGH (JIMML-11-97) ACKNOWLEDGEMENT With a sense of gratitude and respect‚ we would like to extend our heartiest thanks to all of those who provided help and guidance to make this project. No Project is ever the outcome of single individual’s talent or effort. This
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Textile Industry in India Name: Institution: TEXTILE INDUSTRY IN INDIA Introduction All industries or organizations in the world are influenced by factors such as environmental‚ legal‚ technical‚ social‚ economic‚ and political factors‚ in addition to other factors including emerging globalization‚ competitive market conditions‚ labor factors‚ and government policies. In this case‚ the paper has defined the Indian textile industry’s macro-economic environment through a PESTLE analysis. Up to
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Aviation Industry Overview The history of civil aviation in India began in December 1912. At the time of independence‚ the number of air transport companies‚ which were operating within and beyond the frontiers of the company‚ carrying both air cargo and passengers‚ was nine. In early 1948‚ a joint sector company‚ Air India International Ltd.‚ was established by the Government of India and Air India (earlier Tata Airline) with a capital of Rs 2 crore and a fleet of three Lockheed constellation
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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Airlines PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political‚ Economic‚ Social‚ and Technological factors of the external macro-environment. Such external factors usually are beyond the firm’s control and sometimes present themselves as threats. For this reason‚ some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation
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Biscuit Industry in India Overview Biscuits have been a favorite in our snacks menu. They fall in the category of essential consumer goods. Having a total turnover of 8000 Cr.‚ India is considered as the third largest biscuit manufacturing country worldwide after US and China. An industry classified into organized and unorganized sectors - 65% revenue from organized and 35% revenues from the unorganized sector. Around 90% of the population consume biscuits. The consumption of biscuits in India is more
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New Car Buying Tips in India Choosing a car is an important decision that merits careful planning. Before buying a car‚ most buyers are faced with an equation that goes such: "What is it going to cost me? Will that equal what I’m about to acquire?" Think about how you plan to use the car before you shop for one‚ whether you intend to use the car for daily commuting‚ recreation‚ weekends and evenings out‚ driving in the city or on highways. Also keep other factors in mind such as fuel efficiency
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