SEGMENTATION: An organization cannot satisfy all the needs and wants of all the consumers. Therefore‚ Market is divided into different segments so an organization can focus on the needs and wants of the specific consumers who share similar needs and demonstrate similar buyer behavior. In the world‚ there are different types of buyers with their own needs and behavior. Segmentation is the process to match groups of the purchasers with same needs and wants. Market segmentation: The division of a
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Mobile Phone Industry in India With a subscriber base of more than 680 million‚ the Mobile telecommunications industry in India is the second largest in the world and it was thrown open to private players in the 1990s. Competition has caused prices to drop and calls across India are one of the cheapest in the world. In September 2004‚ the number of mobile phone connections crossed the number of fixed-line connections and presently dwarfs the wire line segment by a ratio of around 20:1. The mobile
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Introduction The textile industry in India occupies a unique position in our economy contributing to nearly a third of the country’s export earnings. This industry includes manufacturers‚ suppliers‚ wholesalers and exporters of Cotton Textiles‚ Handloom‚ and Woolen Textiles etc. From the production of textile machinery and equipment‚ dyes and raw materials to the delivery of finished textiles‚ fabrics and garments‚ the textile industry in India has the vast potential for creation of employment
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The Fast Food Industry: Positioning and Competitive Advantage INTRODUCTION The fast food industry is an ever growing industry regardless of the concerns from many about the health and obesity risks. Despite these risks associated with fast food consumers continue to return indicating there is a high level of competition amongst several members of this industry. This paper will examine and discuss the five following major fast food restaurant chains: McDonald’s‚ Burger King‚ Wendy’s‚ Taco Bell‚
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. POSITIONING Suppose we are asked‚ ‘who makes the best instant coffee?’ Next ‚ we are asked‚ “who makes the next best?’ there can be a number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising
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estimate. The packaged water market constitutes 15 per cent of the overall packaged beverage industry‚ which has annual sales of at least $2.6bn‚ Deepak Jolly‚ a spokesperson for Coca-Cola India said. Naveen Luthra‚ CEO‚ Mulshi Springs says‚" the bottled water market in India‚ selling an estimated million bottles a day‚ makes the natural bottled water market a mere 6% of the total bottled water market in India. The natural bottled water market is growing at a phenomenal 40-50% a year". Almost all
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follows: To analyze the top and bottom five Iron and Steel Industries in India Analyzing the trend of key ratios across the top and bottom five Iron and Steel companies in India Finding the factors responsible in the production of Iron and Steel To analyze the data of the associated factors and finding a model for demand in Indian Iron and Steel Industry in 2010 Overview The steel industry is a dynamic‚ innovative sector‚ which is constantly adapting and
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NOTE ON TECHNICAL TEXTILES Technical textiles has often been referred as the sunshine sector in India and there is little doubt about the growth of technical textiles industry in the years to come. Technical textiles are functional fabrics which have applications in a very diverse range of economic activities including automobiles‚ civil engineering and construction‚ agriculture‚ healthcare‚ industrial safety‚ personal protection etc. There are basically 12 segments of technical textiles which
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PROCESSING SECTOR 3 3. GOVERNMENT POLICIES 4 4. SWOT ANALYSIS FOR AGRO-PROCESSING INDUSTRY 6 5. GOAL 2015 7 6. ORGANISATION-VAPCOL 8 7. PRODUCT: CASHEW-NUT 9 7.1 Cashew industry in India: An Overview 10 7.2 Supply chain of Cashew product marketed by Vapcol 11 7.3 Value Addition Process 12 7.4 Sales and distribution and Marketing of Cashew nut 12 REFERENCES 13 List of tables Table 1: Agro-Processing Industries in India—Growth‚ Status and Prospects 4 Table 2: Product-Portfolio of VAPCOL 9 List
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Segmentation Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. The world is made up from billions of buyers with their own sets of needs and behavior. Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior. Such a group is known as a ’segment’. Think of you r market as an orange‚ with a series of connected but distinctive segments‚ each with their own profile
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