------------------------------------------------- The Emergence of India as a Small Car Manufacturing Hub Submitted by GROUP 9‚ SECTION S5IMT‚Ghaziabad | Name | Roll No. | Akshay Deshpande | 12DM-051 | Rahul Sharma | 12DM-110 | Ravi Ranjan | 12DM-119 | Varun Sudhindra | 12DM-161 | Krishna Prasad | 12FN-065 | Vaibhav Garg | 12FN-151 | Kumar Mrigendra | 12HR-013 | Contents INTRODUCTION 3 Present Scenario 4 Factors that have made India an attractive destination for automotive companies
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competition is in the car industry. As the Japanese gained market share in America‚ U.S. car makers required the Japanese to self-impose quotas on cars exported to the United States. This encouraged Japanese firms not only to establish their plants in the United States but also to build bigger and more luxurious cars to compete against the higher-priced U.S. cars- and the expensive European cars such as the Mercedes and the BMW. One such Japanese car is the Lexus‚ by Toyota. This car is aimed at customers
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Vitamins Market segmentation is an integral part of a company’s marketing strategy. It is the process of breaking down a larger market into smaller and more homogeneous groups of customers to define their needs and wants more precisely. Characteristics of individuals‚ groups‚ or organizations are the variables used to divide total market into segments. Consumer markets can be segmented based on the following customer characteristics: geographic‚ demographic‚ psychographic‚ and behavioral. Vitamins
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Market Segmentation in Tourism Every tourist is different. Every tourist feels attracted by different tourist destinations‚ likes to engage in different activities while on vacation‚ makes use of different entertainment facilities and complains about different aspects of their vacation. While all tourists are different‚ some are more similar to each other than others: many people enjoy culture tourism‚ many tourists like to ski during their winter holiday and many tourists require entertainment
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introduction Industry Handicraft and souvenir industry is an emerging industry in many developing countries. There is a large number of customers who are interested in handmade or unique gifts in European. A rise in demand from the US and European markets has pushed India’s handicrafts exports up by around 22 per cent to USD 369 million in August‚ 2010 (www.goodreturns.in). Among European countries‚ Finland is considered as one of many potential markets for us to develop this kind of industry. That is
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30pm Market Segmentation. 1.0 Segmentation Theory. Market segmentation is a concept in economics and marketing. It is a strategy that involves dividing a larger market into subsets of consumers who have common needs and applications for the goods and services offered in the market. `What’ is market segmentation’ ( Tatum‚ 2010). Market segmentation is used by all businesses and organization regardless of its mass. A relatively small firm should use market segmentation to find a niche in
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Consumer Behaviour Assignment Name Roll No. Lismary Cyriac F-178 Bijayini Samal F- 94 Sneha Dugar F-137 Aashima Dhankhar F-148 Smruti Shirke F-210 Chintha Kali Kishore F-166 Explore how personality is used by marketers? BRAND PERSONALITY Brand personality can be defined as the set of human characteristics associated with a Brand. A brand is something to which the consumer can relate to and thereby tries to apply the same in his life. This goes a long way in consumer
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report. TABLE OF CONTENT EXECUTIVE SUMMARY: This report covers the different aspects of relaunching of BMX of SOHRAB. The Name we choose of for the product is BMXtra .The report starts with the introductions of SOHRAB‚ Bicycle industry and its background. The report highlights the features of SOHRAB’s BMXtra. It analyzes its strengths‚ weaknesses‚ opportunities and threats in the market. The main objective of the company is to relaunch BMX Cycle as BMXtra and be the market leader
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Owens-Corning is the only brand of fiberglass insulation that can be pink. * Sounds: A unique tune or set of notes can "denote" a brand: NBC ’s chimes are one of the most famous examples. * Movement: Lamborghini has trademarked the upward motion of its car doors. * Smells: Scents‚ such as the rose-jasmine-musk of Chanel No. 5 is trademarked. * Taste: KFC has trademarked its special recipe of 11 herbs and spices for fried chicken. 1.4 Types of brand names: Brand names come in many styles. A
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de ionization or reverse osmosis‚ it can be categorized that way‚ and does not have to state on its label that it is from a community water system or from a municipal source. Processing methods such as reverse osmosis remove most chemical and microbiological contaminants. 2.2 TYPES OF WATER Packaged waters Packaged waters‚ other than natural mineral waters‚ are waters for human consumption and may contain minerals‚ naturally occurring or intentionally added; may contain carbon dioxide‚
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