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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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1. REVOLUTION OF INDUSTRY | The Industrial Revolution was a period from 1750 to 1850 where changes in agriculture‚ manufacturing‚ mining‚ transportation‚ and technology had a profound effect on the social‚ economic and cultural conditions of the times. It began in Great Britain‚ then subsequently spread throughout Western Europe‚ Northern America‚ Japan‚ and eventually the rest of the world. The Industrial Revolution marks a major turning point in history; almost every aspect of daily life was
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Write up on The Indian Pharmaceutical Industry using Competitive Structure of Industry Models. Key Characteristics of Indian Pharmaceutical Industry: * Highly Regulated: The industry faces Price‚ Quality & Patent regulation. * Research Oriented: Highly research driven‚ regularly invents NDDS (Novel Drug Delivery System) along with new molecules & innovative production process. * Low Price Elasticity: Consumers less sensitive to price movements for most drugs * Limited Customer
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A brief History The first oil deposits in India were found in Digboi‚ Assam in 1889. That is when India’s journey in the Petroleum Industry began. Post Independence‚ Oil India Limited was formed which was a joint venture involving the Indian Government and the British owned Burmah Oil Company (presently known as BP) whilst the Indo-Stanvac Petroleum Project in West Bengal was between the Indian Company and the American Company SOCONY-Vacuum (presently known as Exxon Mobil). This changed in 1956
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Segmentation in B2B Markets A White Paper by Paul Hague and Matthew Harrison of B2B International E-mail Web Blog info@b2binternational.com www.b2binternational.com www.b2binternational.com/b2b-blog/ WHAT IS MARKETING IF IT IS NOT ABOUT SEGMENTATION? CVS Pharmacy is one of the most successful drug store chains in America. What is the reason for this success? They understand their market and have approached it through segmentation and targeting. The company looked at its customer base
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IRON AND STEEL INDUSTRY Submitted by Vivek Agarwal Roll No-68 | | TABLE OF CONTENTS 1. ACKNOWLEDGEMENT 3 2. ABSTRACT 7 3. INTRODUCTION
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processing sector in India is of fundamental importance‚ holding as it does the vital link between agriculture and industry. The sector is poised for enormous growth and already contributes about 12.7 percent of the country’s GDP and provides nearly 60 percent of all job opportunities by directly employing around 1.6 million workers. The industry is the 5th largest sector in the country in terms of production‚ consumption‚ export and growth. The worth of the Indian processed foods industry was USD 91 billion in
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Personal study Oil and Gas India An Overview Sahil Jain 11/17/2012 Introduction India imports roughly 75 percent of its total oil consumption and the remaining 25 percent is primarily produced by National Oil Companies (NOCs). Concerned by the alarming increase in our oil import bill‚ the government has taken several steps to reduce our dependency on imported oil. But even after more than a decade of introduction of policies like the New Exploration Licensing Policy (NELP‚ 1997-98) and
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Market segmentation is the division of the total market into smaller‚ relatively homogeneous groups. It is necessary to segment or classify the various people or institutions in order to identify those with sufficient purchasing power‚ authority‚ and willingness to buy. Because no single marketing mix can satisfy all marketing segments‚ it is important to establish target markets and apply the appropriate marketing strategies in order to maximize market share. Since 1887‚ The Raleigh Bicycle
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