Market Segmentation Survey Abstract In the following paper we study the theory of market segmentation‚ the approaches to the profiling mechanisms to establish profit-maximizing segmentation‚ in order to keep on in a competitive market as the airline transportation is‚ after the liberalization. Also a short survey on the segmentation discrete choice modeling is made to bring the theory to the practice. Keywords: Market segmentation‚ airline transportation‚ discrete choice models. 1. Introduction
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MARKET SEGMENTATION A market is made up of people with one or more characteristics that make them to demand homogeneous product or service based on qualities of those products such as price or function. People in the same segment have similar needs and quality and therefore possess similar products and are charged similar prices‚ but they are different from other segments. Segmentation variables can be * Gender * Price * Location * Religion * Income * Interests * Size
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EXECUTIVE SUMMARY Stagflation in US economy threatens outlook for the airline industry profitability. US airlines forecasting Q108 losses citing high fuel costs and a potential economic slowdown. Other regions of the world will expand such as Asia‚ Middle East and Latin America. Slowdown has already affected some US small-mid cap carriers with the recent onslaught of bankruptcies. US majors are better armed to combating the effects of the sharp increase in jet fuel. Cost reduction
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Ryanair and its activities within the “European Airline Industry” A pioneer in European discount air travel‚ Ryanair Holdings offers low-fare‚ no-frills air transportation via its main subsidiary‚ Ryanair. The carrier flies to about 160 destinations‚ including more than two dozen in Ireland and the UK; overall‚ it serves more than 25 countries throughout Europe‚ plus Morocco. Ryanair specializes in short-haul routes between secondary and regional airports. It operates from more than 40 bases‚ including
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The market segmentation; targeting and position play an important role in this company. This essay will use the market segmentation to analyze this company. A segment is a group among the groups which have resulted after subdividing the total market. Market segmentation is subdividing of the market into those groups which can be attacked by specific marketing strategy. It include grouping of customers according to their common needs and wants. The objective of market segmentation is to select
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recognition ..............................................................................1 - Image segmentation .............................................................................. 2 2. Relative work to region-based approach on image segmentation 2.1 Feature extraction approach ........................................................................... 2 2.2 Classification approach and segmentation results .........................................4 2.2.1 Supervised classification ..........
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is to understand and evaluate who benefits more from the airline industry consolidation. It will do so by examining the general environment‚ history and recent background of the airline industry and it will continue by analysing the market’s demand and supply distinguishing between leisure and business. Afterwards it will examine the market structure of the airline industry and how the past regulations and deregulations affected the industry and whether those had a positive or a negative effect. It
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Evaluation of Passengers’ Satisfaction in Nigeria Airlines Industry By Ayantoyinbo‚ Benedict Boye Department of Transport Management‚ Ladoke Akintola University of Technology‚ Ogbomoso‚ Nigeria benedictboye@yahoo.com and Ajiboye‚ Araoye Olarinkoye Department of Transport Management‚ Ladoke Akintola University of Technology‚ Ogbomoso‚ Nigeria rinkoyemii@yahoo.com Abstract This paper work focuses on customer satisfaction as a major outcome of marketing
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hospitality industry has evolved and continues to evolve through the process of market segmentation. The more the hospitality industry comprehends the discerning taste and preference of the guest population‚ the further the market becomes segmented as a result. The need for market segmentation is more prominent in the hospitality industry now because of the rapid changes in customer needs and the vast amount of product offerings. One facet of market segmentation in the hotel industry is the unique
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Rivalry among Existing Firms Rivalry exist in the airline indsutry is intense as there are several airlines operating on the same destinations around the world. They aggressively compete with each other through offering diffreent services‚ cut-fares‚ frequent flyer membership privilegesand other benefits competing to grab more custoemrs than other competitors Air New Zealand and jet start are two major domestic air transport providers in New Zealand. Although they are the two competitors in the
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