The Boeing 747 is a widebody commercial airliner and cargo transport‚ often referred to by the nickname Jumbo Jet or ‘Queen of the Skies’. It is among the world’s most recognizable aircraft‚ and was the first widebody ever produced. Manufactured by Boeing’s Commercial Airplane unit in the United States‚ the original version of the 747 was two and a half times the size of the Boeing 707‚ one of the common large commercial aircraft of the 1960s. First flown commercially in 1970‚ the 747 held the passenger
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The Boeing 767 is a mid-size‚ wide-body twin-engine jet airliner built by Boeing Commercial Airplanes. It was the manufacturer’s first wide-body twinjet and its first airliner with a two-crew glass cockpit. The aircraft has two turbofan engines‚ a conventional tail‚ and‚ for reduced aerodynamic drag‚ a supercritical wing design. Designed as a smaller wide-body airliner than preceding aircraft such as the 747‚ the 767 has a capacity of 181 to 375 persons and a design range of 3‚850 to 6‚385 nautical
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Chapter 1 Exercise 1.2 pg. 33: Boeing Company is the largest manufacturer of commercial aircraft in the United States and is a major employer in Seattle‚ Washington. Explain why each of the following individuals or organizations would be interested in financial information about the company. a. California Public Employees Retirement System (CPRES) • Financial information from Boeing could provide CPRES with information like transfers‚ cash outs‚ disenrollment‚ as well as projected
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Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs‚ and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them. Criteria for segmenting An ideal market segment meets all of the following criteria: * It is possible to measure
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Market segmentation Market segmentation is simply a modern marketing strategy in which the market for your customers are divided in various several groups and segments based on some major key factors such as demographic‚ geographic‚ psychological and behavioural factors. By dividing the market‚ the sellers that that try to deliver good value to their customers will be able to have better understanding of their target audience and thereby make their marketing more effective. Market segmentation also
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Advantages of Boeing’s outsourcing strategy * By outsourcing‚ Boeing is able to reduce costs and generate sales. Outsourcing to countries such as India can give the company access to cost-effective services and get access to specialized skills and services. * Boeings’ strategy allowed entry into two of the largest and fastest growing airplane markets (china and India). * It gained the ability to distribute some of the risks associated with large investment required to build an airplane
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When it comes to investing in the 7E7 project the investors have three major options. The first of these options is to invest in the project with a short term gain in mind. Secondly the shareholder can invest expecting the project to pay off in the long-term. And lastly the prospective shareholder can choose to not invest in the project as a whole. In order to evaluate the profitability of the 7E7 project we are going to calculate the WACC of the project and then compare it to the stated IRR of 15
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segment respectively‚ while Boeing only had 46%of revenues derived from this area; these four companies are not sufficiently similar. In addition‚ the commercial airline segment was depressed by the terrorism events and SARS‚ and the defense segment benefited from the Iraq war; as a result‚ it is too optimistic to use the beta of comparable companies. To take the crisis of the commercial airline market into account‚ it is more appropriate to use the estimated beta of Boeing according to past 60 trading
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Segmentation Why segmentation? External factors - globalization - clutter - knowledgable customers - competition - technology Internal factors - allocation of resources - effective marketing programmes - opportunies For NPD or/and market development Breaking down the market Potential market (everyone out there) Available market ( those who could buy the product) Target market (those we address) Penetrated market (those who actually buy the products) From
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MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And‚ consumer (the end user)‚ who makes a market‚ are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this
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