A brief write-up on SEC – Socio-economic Segmentation by Kavitha Bangalore From the glossaryofmarketing.com‚ Socio-economic segmentation is defined as dividing the population into segments according to their incomes and social class. Socio-economic segmentation is one of the basis of analysis of psychographic segmentation for consumer markets. The level of socio-economic development is traditionally considered an important determinant of buying patterns for both consumer and industrial goods
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The segmentation will be based on the company objective to obtain profitable sales by providing a specialized product – the “Active1” – in the sneaker industry. Also‚ the company objective considers the SWOT analysis that determines our firm’s current situation in the market. The strength of the company lies in our expertise knowledge from creating an unprecedented sneaker. For that reason‚ it can match the opportunity of reaching a new segment of the sneaker market that has no direct competition
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Practice Test Part I - Multiple Choice 1. Suppose that the scatterplot of (log x‚ log y) shows a strong positive correlation Which of the following must be true? I. The variables x and y also have a correlation close to 1. II. A scatterplot of (x‚ y) shows a strong nonlinear pattern. III. The residual plot of the variables x and y shows a random pattern. (a) I only (b) II only (c) III only (d) I and II (e) I‚ II‚ and III 2. What is the purpose of residual plots? (a) To determine
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VARIABLE-RATE PREFERRED STOCK Preferred stock has frequently been issued in connection with mergers and acquisitions. Often the preferred stock is issued with a conversion feature‚ so in the long run there is a probability it will become common stock capital. Preferred stock allows the acquired firm’s owners a prior claim relative to common stock and reasonably definite dividends while simultaneously giving the acquiring firm a form of leverage without strapping it with the rigid obligations of
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shipping plan. 3. The Makonsel Company is a fully integrated company that both produces goods and sells them at its retail outlets. After production‚ the goods are stored in the company’s two warehouses until needed by the retail outlets. Trucks are used to transport the goods from two plants to the warehouses‚ and then from the warehouses to the three retail outlets. Using the units of full truckloads‚ the following table shows each plant’s monthly output‚ its shipping cost per truckload sent to each
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(calendar month). Ramadan A crescent moon can be seen over palm trees at sunset in Manama‚ Bahrain‚ marking the beginning of the Muslim month of Ramadan Observed by Muslims Type Muslim‚ cultural Begins 1 Ramadan Ends 29‚ or 30 Ramadan Date Variable (follows the Islamic lunar calendar) 2010 date 11 August – 10 September 2011 date 1–29 August 2012 date 20 July-18 August Celebrations Communal Iftars Observances Sawm (fasting)‚ zakat (almsgiving)‚ Tarawih prayer‚ reading the Qur’an Related
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Variable costing vs Absorption costing Variable and Absorption costing are two different methods and ways that many organizations use to determine and calculate product cost. The income statements formats of both methods include period and product costs. However‚ each one has a different cost classification definition. Both have the same direct material and direct labor allocation‚ the differences is how they report the income‚ product‚ and pricing One of the main differences between
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ACC604 Final Exam Practice Questions – Series H 1. The Work in Process inventory account of a manufacturing company shows a balance of $18‚000 at the end of an accounting period. The job cost sheets of the two uncompleted jobs show charges of $6‚000 and $3‚000 for materials‚ and charges of $4‚000 and $2‚000 for direct labor. From this information‚ it appears that the company is using a predetermined overhead rate‚ as a percentage of direct labor costs‚ of: A. 50% B. 200% C. 300% D. 20%
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Agri-environment contract adoption under fixed and variable compliance costs. This report looks at the agri-environment contract adpted by farmers’ to be able to contribute and partake in the enrivonmental schemes through pressure groups and government. It provides disctinct description to the differences in fixed and variable costs. The purpose of explaining the differences were to illustrate how farmers partaking to the project would be different than how much land will be needed to chip in the
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Guidelines Topics Market Introduction of market segmentation (NOT FROM THE NOTES) Basis of market segmentation – Consumer characteristic approach - Demographic‚ Geographic‚ Psychographic‚ and Behavioral Segments. (There are many subdivisions under each base.) Consumer response approach – benefit‚ loyalty‚ usage and occasion Marketing Strategies – undifferentiated‚ differentiated and concentrated marketing strategies. Why segmentation the market Facilitates the right choice of target market
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