Prep Topics for Test 1 Marketing Fundamentals – Fall 2010 Marketing Overview / Customer Satisfaction / Marketing Environment 1. What is marketing? 2. How does marketing add value to an organization? 3. Distinguish between a “market-driven” and a “market-driving” approach. 4. What is value? What is a value proposition? 5. What is a market-oriented approach? What are its limitations? 6. Define utility‚ and be able to describe spatial utility‚ knowledge utility‚ value utility‚ temporal
Premium Marketing
competing products. One of the marketing segments’ tools is a market-product grid‚ which is a framework to relate the market segments of potential buyers to products offered or potential marketing actions. A business goes to the trouble and expense of segmenting its markets when it expects that this will increase its sales‚ profit‚ and return on investment. When expenses are greater than the potentially increased sales from segmentation‚ a firm should not attempt to segment its market. Three specific segmentation
Premium Marketing
1. Price. Compared to the price of an iPhones‚ Android phone prices are variable and often more affordable. For example‚ there are 76 different Samsung Android phones models on the official Samsung website. The highest rated one is the Galaxy S4‚ priced at $549 dollars‚ while the least expensive one‚ the Galaxy Metrix 4G‚ costs only $49.99 dollars. For iPhones‚ there are only 6 models available on the market‚ the model with the lowest price point is the iPhone 4S‚ with a price tag of $450 dollars
Premium Smartphone Mobile phone Motorola
Inc’s Vision for its iPhone business in China. 10 Marks Answer should draw from - Brand image slogans associated with Apple: Liberty regained; innovation‚ passion‚ hopes/dreams/aspirations/people power through technology (page 9) - really sleek‚ cool hardware‚ great software and a cool‚ hip image” (Clemons‚ 2007) - Many firsts in innovation: the mouse‚ digital music player (iPod)‚ music store service (iTunes)‚ communication/computing technology convergence (iPhone - computer on the street)
Premium Mobile phone Motorola Strategic management
Micro Environment 6 2.1 Competitors 6 2.1.1 Bath and Body Work 6 2.1.2 The Face Shop 6 2.2 Customers 7 2.2.1 Consumer Behavior 7 3. Macro Environment 8 3.1 Physical/ Natural Environment 8 3.2 Economic Environment 8 4. Segmenting‚ Targeting‚ Positioning 9 4.1 Segmenting 9 4.1.1 Demographic 9 4.2 Targeting 9 4.3 Positioning 9 4.3.1 How The Body Shop create its image using the 4P’s 10 5. Recommendation 10 6. List of Figures 12 7. Reference List 14 1.Introduction 1.1 Industry
Premium The Body Shop
knowledge on what consumers think about the iPhone and determine any desired changes to ensure Apple’s top rating within the smartphone market. The results of the survey will be analyzed to identify any trends or similarities between all of the different respondents. Sampling Process and Data Collection The survey was distributed via Facebook to current and future smartphone owners. It was not a requirement for respondents to be previous or current iPhone users. Each team member was instructed to
Free Sampling Data collection Sample
Salesforce SFA on the iPhone and iPod Touch Content: 1. Summary of case study 2. Questions & Answers 3. Learning outcome Summary of Case Study * Role of Apple Apple is a company known for creative‚ disruptive new technologies and business models. One of its most recent products‚ the iPhone‚ represents this kind of technology. Apple opened up its iPhone platform to third-party developers shortly after releasing it. They provide what’s known as the iPhone SDK (software development
Premium Apple Inc. App Store Disruptive technology
start of a "post PC". It is equipped with a 9.7-inch (1024x768‚ 132 ppi) multi-touch "glossy" LED-backlit IPS display and runs a version of the same iOS operating system that powers the iPhone and iPod touch models. As a result it is compatible with thousands of iPad-specific apps as well as most apps for the iPhone/iPod touch‚ but not Mac OS X apps. Price: $399.00. B. The IMac 3. MacBook Air * Model Number: A1466 (EMC 2559) 4. MacBook Pro * Model Number: A1286 (EMC 2556*)
Free Apple Inc.
launched the iPhone to reduce the number of electronic gadgets one had to carry. The iPhone was able to generate 27% of the market shares that was dominated by Nokia.In 2008‚ when it released the iPhone 3G‚ with an improvement in its interface and Operating System (OS)‚ it forced its major competitors Nokia (N900 and later N97) and Blackberry to launch new products which was not a match to the iPhone which sold 700‚000 pieces in its first week. Apple gained a 2% market share with its iPhone whereas Nokia
Premium Apple Inc.
showing and introducing something (Guffey & Loewy‚ 2011 p.467). A holy smokes moment. Steve Jobs creates some wow moments that more memorable than others. When Jobs introduced three new products in 2007 that all turned out to be in one device “The iPhone” (Guffey & Loewy‚ 2011 p.467). Tim Cook’s Presentation (Research Findings) After Steve Jobs passed away‚ many people thought that Apple Inc. presentation by Tim Cook would not be as
Premium Steve Jobs Apple Inc. App Store