MKT 498 November 5‚ 2012 Delynn Byars Alternative Marketing Options In the following paper will learn about five alternative marketing options that Apple Inc. may use to promote their iPhone 4. One will see a ranking of a minimum of five marketing options‚ which may be known as categories of advertising‚ personal selling‚ public relations‚ and promotions. These marketing options will target individuals who are between the ages of 18-35‚ that mainly includes the youth population covering
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Brand: Apple iPhone 5 Competitors (flagship devices of competing phone manufacturer): a. Direct: Android phones (Samsung Galaxy S4 (main)‚ HTC One‚ Sony Xperia Z) b. Indirect: Windows Phone (Nokia Lumia 920)‚ Blackberry (BB Z10) 4P’s Analysis: |PRODUCT |PRICE | | |
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ELE606/EBU6606 Product Development Topic 2 – Innovation 2 In-class Exercise 1 – The iPhone Read the article below and in pairs‚ answer the following questions. Please note that all the answers are not included in the article; you should also use your own knowledge to answer them: * In what ways is the iPhone innovative? * Why is this innovation so important to the market place? * What are Apple’s competitors doing to try to obtain some of the market share? * What risks are there
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are highly substitutable with the iphone in respect of the functions. * Switching cost Regarding to the average selling price (ASP)‚ the switching cost of the buyers is low as a analysts estimated that Apple generated an ASP of $562 from its iPhones‚ while competitors’ ASP on similar handsets ranged between $300 and $400. * Product differentiation A survey of developers in the spring of 2010 suggested that 87% were very interested in developing iPhone apps; 81% for Android apps‚ with
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Firstly‚ STP strategies is segmenting‚ targeting and positioning. The definitions of segmenting is that a company splits a market into smaller groups who they target through behavioural‚ psychographic and profile. Targeting is to choose few or a segments to provide marketing activities and marketing offers. Positioning is that a company design its marketing activities and images to distinguish from competitors in customers’ mind. In the below‚ I will analyze the STP strategies of two online fashion
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References: IPhone vs. Nokia (2012)‚ retrieved May 16‚2012‚ from http://wenku.baidu.com/view/6f487017cc7931b765ce1532.html Nokia: stay in the same theory is also a process (2012)‚ retrieved June 21‚2012‚ from http://tech.hexun.com/2012-06-21/142726418.html Reasons
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Jianxin Bi (Bob) 2/26/2012 BUS 500F Professor: Assael Can’t Decide On The IPhone 5? Here’s What It’s Good For:1/25/2013 To rock the bargain boots or go all out for a pair of Uggs? To drink Absolut or indulge in some Grey Goose? To keep the iPhone 4 or splurge on the iPhone 5? It’s no secret that the more enticing retail options tend also to be the pricier ones. So before impulsively buying the latest trends‚ it’s fair to question whether or not item quality substantiates
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portable media player market and not so long after that came the iPhone which raveled the mobile phone market. The iPhone‚ is a innovative device that combines features like mobile phone capabilities‚ music player‚ small personal organizer and portable computing‚ all put in a small handheld with a widescreen display and multi-touch screen capability. The product was made available to Singaporean consumers on ______ by Singtel. The iPhone is fully compatible with both Apple computers and software. It
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mobile company. I am posting it here in its entirety (except for financial exhibits) below. Especially since they released the iPhone in 2007‚ Apple has been spectacularly successful. In 2009‚ sales totaled more than $36 billion‚ compared to just $5.3 billion in 2001‚ and their market capitalization is nearing Microsoft’s. This growth is driven by incredible iPhone and iPod touch sales and Windows users switching to Macs. In second quarter 2010‚ for example‚ Mac sales increased by thirty-three
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Positional goods are items that people buy that they believe will increase their relative status in society. These items are usually higher priced than the average market price and can carry with them‚ a brand or specific company although that is not always necessarily the case. Positional goods can be almost anything. These items will supposedly increase the prestige that the person gets. The average consumer may not realize what they are buying is a positional good. Conformity and obedience are
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