Branches / Areas / Scope of Marketing Research The scope of marketing research is very wide and comprehensive. It includes: 1. Product Research Product means the goods and services which are sold to the consumers. It includes consumer products and industrial products. Product research studies the individual product. It studies the making and marketing of the product. It studies the colour‚ size‚ shape‚ quality‚ packaging‚ brand name and price of the product. It also deals with product modification
Premium Marketing Marketing research
Marriott Corporation: The Cost of Capital April 2012 Executive Summary Determining the appropriate cost of capital for new investment projects for a diversified company like the Marriott Corporation is not an easy endeavor. However‚ it is an important exercise because the more effective the process‚ the better it can help to support the company’s growth objective with its financial strategy. The four components of the financial strategy are: manage rather than own hotel
Premium Investment Finance Weighted average cost of capital
HND Business Management Business Economics NATURE & SCOPE OF ECONOMICS What is Economics? Issue in economics Macroeconomics Microeconomics Lecture 1 (c) Copyright MFA 11 Nature and Scope of Economics All About Economics Want and Desires Scarcity Economic Problems Opportunity Cost Production Possibility Curve(PPC) Shift of The PPC. 2 9/21/2011 Lecture 1 (c) Copyright MFA 11 WHAT IS ECONOMICS? 3 Issues in Economics Demand
Free Economics
CASE – 3 Corwin Corporation By June 1983‚ Corwin Corporation had grown into a $150 million per year corporation with an international reputation for manufacturing low-cost‚ high-quality rubber components. Corwin maintained more than a dozen different product lines‚ all of which were sold as off-the-shelf items in department stores‚ hardware stores‚ and automotive parts distributors. The name Corwin was now synonymous with "quality." This provided management with the luxury of having products that
Premium Management Strategic management Leadership
These conflicting views‚ which primarily revolved around morals and religious beliefs‚ came into light with the Scopes Trial. Prior to the Scopes Trial‚ John Washington Butler proposed a bill to the state of Tennessee that it would be “...a crime there to teach ‘any theory that denies the story of the Divine creation of man as taught in the Bible‚ and to teach instead that man
Premium
Nature and Scope of Jurisprudence What is Jurisprudence? There is no universal or uniform definition of Jurisprudence since people have different ideologies and notions throughout the world. It is a very vast subject. When an author talks about political conditions of his society‚ it reflects that condition of law prevailing at that time in that particular society. It is believed that Romans were the first who started to study what is law. Jurisprudence- Latin word ‘Jurisprudentia’- Knowledge
Premium Law Common law
Scope of Human Services | Human services organizations grew in size‚ scope‚ and function during the post–World War II era. Prior to that period‚ agencies were less able to meet the community’s needs because funding was limited and largely comprised donations. When the government started earmarking funds for human services‚ human services organizations became more organized in their service delivery‚ and in turn more efficient and broader in scope in terms of types of individuals served. Their
Premium Regulation Standardization Service provider
Running Head: WHIRLPOOL CORPORATION Whirlpool Corporation [Author’s Name] [Institution’s Name] Whirlpool Corporation Whirlpool Corporation is a renowned global manufacturer and marketer of electronics appliances. Its product portfolio primarily consists of laundry appliances‚ refrigeration systems‚ nourishments appliances‚ juicers & mixers‚ and dishwashers. The company markets and distributes its products under different names like Whirlpool‚ Kitchen Aid‚
Premium Management Leadership Human resource management
PHYSICS‚TECHNOLOGY AND SOCIETY. Technology and society or technology and culture refers to cyclical co-dependence‚ co-influence‚ co-production of technology and society upon the other (technology upon culture‚ and vice-versa). This synergistic relationship occurred from the dawn of humankind‚ with the invention of simple tools and continues into modern technologies such as the printing press and computers. The academic discipline studying the impacts of science‚ technology‚ and society and vice versa
Premium Technology Waste
Charter Schools: The Future of Education? For decades the American education system provided parents with three choices: public‚ homeschool or private school. If they chose public then their child(ren) would be assigned to a school past on where they lived. However ‚ “in the early 1990s a handful of states created independent public charter schools‚ providing opportunities for teachers and others to develop innovative schooling options “ (Palmer‚ Louann 2007). Not only did the creation of
Premium