Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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Step # 1 – Designing This is the most vital step in jewellery manufacturing process. It is a stage wherein the designer develops an idea for the design‚ evaluates the idea and translates it into reality. Creativity and imagination are the two skills required for drawing inspiration. The jewellery designer gathers ideas‚ studies the brief and researches around for getting the right stimulus to design. In designing‚ it is imperative to look for visual inspirations. Once the idea is conceived‚ it
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PRODUCT STRATEGIES {draw:frame} When an organization introduces a product into a market they must ask themselves a number of questions. We must remember that marketing is fundamentally about providing the correct bundle of benefits to the end user‚ hence the saying “Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer” For a more detailed analysis please refer to principles of marketing
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You are the marketing director of Propecia‚ a new drug for hair restoration that’s about to hit the market. But the drug can only be purchased via a physician’s prescription. So do you advertise directly to balding men? Do you concentrate on targeting physicians? How about attempting to influence the wives or barbers of balding men? All these issues and more faced Tom Casola‚ who in 1997 was heading the Propecia marketing effort for the drug maker Merck & Co. The case was discussed by audience members
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Acne is not dangerous‚ but can leave skin scars. Human skin has pores (tiny holes) which connect to oil glands located under the skin. The glands are connected to the pores via follicles - small canals. These glands produce Sebum‚ an oily liquid. The sebum carries dead skin cells through the follicles to the surface of the skin. A small hair grows through the follicle out of the skin. Pimples grow when these follicles get blocked‚ resulting in an accumulation of oil under the skin. n humans‚ pimples
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Prohibit Tabacco Products “More deaths are caused each year by tobacco use than by all deaths from human immunodeficiency virus (HIV)‚ illegal drug use‚ alcohol use‚ motor vehicle injuries‚ suicides‚ and murders combined”(CDC) Smoking is a huge addiction in the United States and it the number cause for death. When you smoke you nearly harm every organ in your body‚ it is bad for your health and leads to having shortness of breath‚ lung cancer‚ and addiction. Most smoking users also spend to much
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Product Analysis of Kentucky Fried Chicken History of Kentucky Fried Chicken KFC (Kentucky Fried Chicken) as one of the most popular and successful fast food restaurants‚ which was founded by Harland Sanders in North Corbin‚ Kentucky in 1930 and concentrate on fried chicken‚ after decades of development‚ KFC has become the world’s second largest fast food restaurant chain. In the first twenty years of fried chicken was invented‚ Harland Sanders opened a restaurant to sell the fried chicken
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introduce you to my boss this week. 9. It would have been fixed on the weekend. 10. The national anthem is being sung by Jason this time. answers.. a a p p p a p a p p 1. They make shoes in that factory. 2. People must not leave bicycles in the driveway. 3. They built that skyscraper in 1934. 4. The students will finish the course by July. 5. They are repairing the streets this month. 6. They make these tools of plastic. 7. They have finished the new product design
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Maars launches ERP product CHENNAI: Maars Software International Ltd has launched Maarsman Compact‚ a plug-in-play ERP product for small industries. The product is based on Maarsman‚ the company’s existing ERP solution. The new product is a ``simple and low-cost ERP solution for small industries’’. It requires no customisation‚ and can be implemented instantly‚ the company’s Managing Director‚ Mr. T. Varadharajan‚ said. Maarsman Compact‚ priced at Rs. 2.5 lakhs‚ comes with a bundle of Windows
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PEPSODENT THE PRODUCT Pepsodent‚ launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the
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