1. Discuss the importance of subcultures in segmenting the market for food products. Identify a particular product and show how it should be marketed differently to different ethnic groups. 2. Foxtel is marketing pay television services in Australia. What approach should it take to households where the main decision makers are: a) Baby boomers b) Generation X c) Generation Y? 3. What allowance should be made for the ability of the elderly to process complex information in making product purchase
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The social skill programs provided have been recognized by the National Association of School Psychologists. The programs have been recognized for being evidence-based strategies. The first program is Skillstream. It meets students’ needs at three instructional/ developmental levels. The first level is early childhood and provides instruction for 40 prosocial skills in six categories. The six categories are beginning social skill‚ school-related skills‚ and friendship making skills‚ dealing with
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A Response on Social Inequality We live in a culturally diverse world. Age‚ gender‚ sexual orientation‚ ethnic heritage and race are some of the diverse areas in society that are deemed significant. In spite of all these differences we tend to center ourselves around people who are similar to us; those who share the same biological and physical characteristics‚ same status and similar lifestyles. Because of this it is our human nature to be ethnocentric towards those who are different from us
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of the environment‚ and social injustices. Due to this conscious awareness‚ governments and individuals alike have set forth to improve these conditions that effect people and society through social programs and philanthropy. The question arises; can a government or charitable organizations successfully improve these conditions in society? Is there a solution that can be more effective and efficient? I will discuss disadvantages of both government and charitable programs‚ along with a solution‚ and
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Essay – Social Mobility Q Explain to what extent social mobility is a feature of social class in the UK in the 21st century. Use two contrasting theories and relevant studies in your answer. (2009) Inequality exists in all societies‚ sociologists concern themselves with social inequality including social prestige‚ economic privileges and power. Stratification‚ in particular social stratification is different. Stratification
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effects from improper television programs A large proportion of teenagers who commit a crime express that they are fond of watching certain television programs that containing improper content in it. Today ’s television programs are filled in variously violent and erotical scenes that are not suitable for teenagers. Because of teenagers cannot distinguish what is the suitable content for themself‚ for this reason‚ after watching improper television programs‚ the effects which influence them are
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Karl Marx’s theory to explain social inequality is based on the unequal division of resources between two groups: bourgeoisie and the proletariat‚ or the wealthy/business owners and the laborers. According to Marx‚ the bourgeoisie have the monetary power to gain economical resources‚ as they own the businesses where the proletariat must work to gain money to survive. The bourgeoisie maintains this position by paying the proletariat just enough to provide for his or her basic needs of survival.
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Social stratification is an important concept in sociology and has many definitions which revolve around it being ‘a socially constructed concept’ which is based on ‘structured inequality’; ‘the inequality may be in the form of income and wealth‚ an individual’s biological or ethnic make-up‚ or may be as a result of age or disability’ (Scottish Further Education Unit‚ 2006). In addition‚ the inequalities exist ‘among persons and between social groups with respect to the access‚ acquisition and distribution
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Class and Social Exclusion: The neglected and troublesome partners Introduction Researchers are debating about the definitions of class and what are contributing factors to class (Gilfillan‚ 2009; Crompton‚ 2010). Because the society is complicated‚ there are many possible aspects that can define status and class (Robson‚ 2016). Bourdieu (1986) proposes that the factors that constitute class can be found in the economic‚ social‚ cultural‚ and symbolic capitals of a person. They are‚ for instance
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WHAT ARE THE ROLES OF AN ADDICTION COUNSELOR IN COMMUMITY PREVENTION PROGRAMS? An Addiction counselor has a very important responsibility to carry out prevention techniques in the society. Because she has enough knowledge and skills that are seriously needed by society that has to deal with an ever rising cases of substance dependence‚ she is called upon to implement strategies that will prevent further spread of the young people getting into addiction. Addiction treatment being an expensive and
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