"Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization marketing strategy and tactics" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 27 of 50 - About 500 Essays
  • Powerful Essays

    Marketing Strategy

    • 2894 Words
    • 12 Pages

    Marketing Strategy Edgardo Rivera-Castro Keiser University Dr. John Fitzgerald DBA 750 04/29/2013 Abstract Marketing is one of the most important aspects in industry today. However it all depends of the attributes that the leaders of those organizations have in order to create a good marketing strategy that will be beneficial for the organization. The challenge is to create a plan that will be well marketed and customers will receive the strategies. Marketing is all about strategies form

    Premium Leadership Marketing Management

    • 2894 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Strategy

    • 31819 Words
    • 128 Pages

    PROPOSAL OF A MARKETING STRATEGY Annotation The subject of this diploma thesis is a proposal of a marketing strategy for a particular company. Scientific information on marketing process of segmentation‚ targetin and positioning based on different opinions in marketing theory and practice is presented within it as well as various kinds of situation and environment analysis. Furthermore‚ facts on CRM approach are submitted together with evaluation of suggested strategies. In the practical part

    Premium Marketing

    • 31819 Words
    • 128 Pages
    Powerful Essays
  • Good Essays

    Fedex Marketing Mix

    • 793 Words
    • 4 Pages

    FedEx Marketing Mix Federal Express is an express transportation company‚ founded in 1973 by Frederick W. Smith. During his college years‚ he recognized that the United States was becoming a service-oriented economy and needed a reliable‚ overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith‚ he did not take it to heart and ended up

    Premium

    • 793 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Marketing Mix Notes

    • 1593 Words
    • 7 Pages

    remember is that focus of innovation should be providing new solutions which better meet customer needs. Innovative solutions often do not require major breakthroughs in technology. For example Direct Line became the leader in car insurance by removing the need for brokers through its telemarketing campaigns. Or Dell became the profitable computer company just by becoming the first to market computers directly to its consumers. Four brand categories of new products: 1. Product replacement 2

    Premium Marketing Marketing research New product development

    • 1593 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Marketing Strategy

    • 1154 Words
    • 5 Pages

    Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website‚ including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 Daytona

    Premium Marketing Marketing plan Marketing strategy

    • 1154 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Mcdonalds Marketing Mix

    • 64442 Words
    • 258 Pages

    References: and should be listed alphabetically at the end of the main text. Authors should adopt the following style: Arestis‚ P. and Demetriades‚ P. (1997). Financial Development and Economic Growth: Assessing the Evidence‚ The Economic Journal‚ Vol. 107‚ 783-799. Enders‚ W. (1995). Applied Econometric Time Series‚ John Wiley & Sons‚ Inc. In the text itself‚ these should be cited either: Arestis and Demetriades (1997) and

    Premium Distance education Education Higher education

    • 64442 Words
    • 258 Pages
    Good Essays
  • Satisfactory Essays

    Apollo 13: Scene 3 ( Mattingly - exposure to measles) and Scene 6 (Houston‚ we have a problem). What happens when an organizational structure changes - is it always a negative or can positive things occur? Do you see evidence of emerging leaders in Scene 6? Were they who you anticipated? Label this M1P2 and post no later than Monday. “Major initiative to redesign structure and processes has often proved neither durable nor beneficial. Moving from designing a structure to putting all parts in

    Premium Apollo 13 Organization Design

    • 345 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Strategy

    • 5170 Words
    • 21 Pages

    The objective for the company is to become the worldwide well known household appliance brands. Basically‚ Pensonic target on the niche market. They mainly focus on one product line which is home appliances. The marketing mix is the most fundamental elements that needed to operate a company. Pensonic introduce a green product which is a mini portable fridge need to consider all the factors in term of the quality‚ safety‚ design‚ packaging and so on. After a new green product is introduced‚ Pensonic

    Premium Marketing Pricing

    • 5170 Words
    • 21 Pages
    Good Essays
  • Powerful Essays

    Mimco Marketing Mix

    • 3764 Words
    • 16 Pages

    implemented to generate sales and revenue growth. 1.0 Mimco Environmental Analysis 1.1 External Macro Influences Marketing Environment Category | Specific Trend‚ Change or Event | Monitoring Information Source | Demography | More women are choosing careers over family‚ therefore they have more disposable income. The median age for women to get married today is 28‚ which means there are many young women in Australia with a significant disposable income to spend on them selves. | www.abs

    Premium Marketing Strategic management Management

    • 3764 Words
    • 16 Pages
    Powerful Essays
  • Better Essays

    American Life League (ALL) Non-profit organization E-marketing Critique MKT 610 G-Assignment 2 Wang‚ Ziyuan Nov-9th-2012 Client Overview ······························3 Introduction··················································3 Mission······················································3 Leader Ship ··················································4 Relationships··················································5 Marketing mix·················································6

    Premium Non-profit organization Non-profit organizations Strategic management

    • 2717 Words
    • 11 Pages
    Better Essays
Page 1 24 25 26 27 28 29 30 31 50