Product: Big Bazaar offers a wide range of products which range from apparels‚ food‚ farm products‚ furniture‚ child care‚ toys‚ etc of various brands like Levis‚ Allen Solly‚ Pepsi‚ Coca- Cola‚ HUL‚ ITC‚ P&G‚ LG‚ Samsung‚ Nokia‚ HP etc. Big Bazaar also promotes a number of in house brands like: DJ & C Tasty Treat Clean Mate Sensei Care Mate Koryo and 44 other brands. Pricing: The pricing objective at Big Bazaar is to get “Maximum Market Share”. Pricing at Big Bazaar is based
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The White Chamber is a horror science fiction point-and-click adventure set aboard a seemingly abandoned space station. The player assumes control over a protagonist suffering from amnesia--she neither knows her name nor where she is. As you explore the station‚ you uncover clues that allude to something horrible having transpired aboard it. The
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one of the largest manufacturers of mobile phones and it shares the highest cell phone customers with Nokia in India. It has something for everyone. Urban: - Targeting urban youth with many handsets. - Built in mobile features like 3G‚ wifi‚ GPS different operating systems. - Price range RS 1000 and above. Rural: - It has a better brand image in rural market. - Samsung recently tied up with the Indian Farmers Fertilizer Cooperative. (IFFCO0 for rural telephony. - Special applications for rural market
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One of the most important formulas in the business industry is the marketing mix‚ which has principals that if done right can add up to great success for any company. The marketing mix is the proper balance of product‚ place‚ price‚ and promotion. A specific company that has done more than made sure to include this in their business‚ is Coca-Cola. Coca-Cola ’s brilliant mix of taste‚ expansion‚ and adapting to its ever growing audience has made them one of the most popular‚ if not the most popular
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Your Marketing Plan Marketing Management 01/31/2014 Executive summary. For the past 5 years FOODIES COMPANY has been striving to create a multiple Food stuffs flavors’ that appeal the test of time and is affordable to all human kind on the market. In doing this we have over the past five years made a small name for ourselves and the integral workings of our products. We are the only company with a special type of flavors based materials‚ and also resources that stands out above the others
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The 4P ’s Classification of the Marketing Mix Revisited This article‚ addresses the prime classifications scheme in marketing‚ the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix‚ not only to stimulate conceptual integration and purification of the discipline‚ but also for meaningful measurement of marketing mix efforts and their effects. Also‚ managers need a clear classification of all instruments at their disposal in order
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array of items such as bags‚ socks‚ underwear‚ yoga mats‚ instructional DVD’s‚ and water bottles. They believe the authenticity of their products is driven by a number of factors. These factors include their athlete-inspired design process‚ their use of technical materials‚ their sophisticated manufacturing methods and their innovative product features. Lululemon’s athletic apparel is designed and manufactured using cutting-edge fabrics designed to deliver maximum function and athletic fit. They
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billion dollars spent in advertisement a year‚ Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices‚ but the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their prices from the traditional pricing set up of many of the other automobile makers. However‚ it is their effectiveness in targeting consumers’ needs and wants that has pushed
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Marketing Mix The Dinner house Restaurant marketing mix is comprised of these following approaches to pricing‚ distribution‚ advertisement and promotion. Pricing The Dinner House Restaurant pricing scheme is that the product cost is 50% of the total retail price. Distribution The dinner House’s food will be distributed through a takeout model where customers can call in their order and come to the restaurant to pick it up or come in and dine at the restaurant. Advertising and Promotion The
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that make difficulties to managers. I will choose an organization (Cathay Pacific) to be an example to describe the elements that may exist in its general environment. Of course‚ related references will be provided to backup the points. Assignment aims and objectives: This assignment aims to define “General environment”. Also to point out the challenges that “General environment” provides for managers. And then‚ choose an organization as I selected Cathay Pacific‚ to describe the elements that may
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