410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable
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(ISSN 2231-5985) “COCA COLA IN INDIA: A STUDY ON PRODUCT PORTFOLIO AND DISTRIBUTION ADAPTATION” Prof. Ray Titus* Nagabhushana** ABSTRACT The research study was conducted to learn the localization strategy of global beverage company Coca Cola in terms of two of its marketing mix variables‚ namely‚ the product portfolio on offer and the distribution process. In the process detailed information was collected on products launched‚ sales and distribution practices followed by the company‚ the working style
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Channel Models A Tutorial 1 V1.0 February 21‚ 2007 Please send comments/corrections/feedback to Raj Jain‚ jain@acm.org Please send comments to jain@acm.org 1 This work was sponsored in part by WiMAX Forum. Channel Models: A Tutorial 2 V1 Created on 2/21/2007 TABLE CONTENTS CHANNEL MODELS: A TUTORIAL..................................................................................................................................3 CHANNEL MODELS: A TUTORIAL.....................
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SALES AND DISTRIBUTION MANAGEMENT ASSIGNMENT MORGAN & BOSS OFFICE EQUIPMENT DIVISION SUBMITTED BY ANGANA (F13005) ASHISH CHANDY (F13015) CHRISTINA IMMACULATE (F13021) DHANYA ANN ROY (F13025)
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El Paso and gradually built a customer base throughout Texas. A distribution center was established in Ft. Worth‚ Texas later‚ as business expanded to the north; a second distribution center was established in Santa Fe‚ New Mexico. The El Paso plant was expanded when the company began marketing its meters in Arizona‚ California‚ Nevada‚ and Utah. With the growth of the West Coast business‚ the Darby Company opened a third distribution center in Las Vegas and just two years ago opened a second production
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MODEL CONTRACTS FOR SMALL FIRMS LEGAL GUIDANCE FOR DOING INTERNATIONAL BUSINESS © International Trade Centre‚ August 2010 Model Contracts for Small Firms: International Distribution of Goods Contents Foreword Acknowledgements Introduction Chapter 1 International Contractual Alliance Introduction ITC Model Contract for an International Contractual Alliance Chapter 2 International Corporate Joint Venture Introduction ITC Model Contract for an International Corporate
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CHAPTER 8: MARKETING CHANNELS CHAPTER 8: MARKETING CHANNELS Its Nature & Functions * Marketing channels are conduits used by the firm to distribute its products. * Marketing channels are human creations and they may be designed and structured to serve the needs of the user. * A marketing channel may be defined as a set of interdependent organization and individuals that facilitate the movement and transfer Functions of the Marketing Channels 1. They routinize
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Case 2.1 The Forecast Is Sunny for the Weather Channel! 1. The Weather Channel Web site is very comprehensive and useful. Not only does it supply you with current weather conditions around the globe‚ it also provides you with many other useful services. As would be expected‚ the most prominent features available are weather conditions. You can learn about breaking weather conditions anywhere in the world. By entering your zip code it can give you the weather report for that specific area. Included
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CHANNEL MANAGEMENT of SHAVING CREAM Vikalp Bhardwaj 12DM-165 Section-7 A channel is an organized network of agencies and institutions which‚ in combination‚ perform all the activities required to link producers with users to accomplish the marketing task. -(Bennett 1988). This channel must be designed such that it delivers a level of value to the customer that creates a sustainable competitive advantage for the supply chain. It can take many forms depending upon the requirements of the customer
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Drybulk Shipping – Strategic Analysis By Hilmi Armoush HA519 Table of Contents Executive Summary 2 Macroeconomic Drivers 3 PESTEL Analysis 3 Key Drivers 4 Critical Uncertainties 4 Future Scenarios 6 Sailing in the Dark 6 Imbalance Seas 6 The Greener Wins 7 Sea Marathon 8 Competitive Analyses – Drybulk Shipping 8 Market Outlook 8 Porter Five Forces Model 9 Entry Barriers 9 Threat of Substitutes 10 Bargaining Power of Buyers 10 Bargaining Power of Suppliers 10 Rivalry between
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