Journal of the Academy of Marketing Science http://jam.sagepub.com An Examination of Selected Marketing Mix Elements and Brand Equity Boonghee Yoo‚ Naveen Donthu and Sungho Lee Journal of the Academy of Marketing Science 2000; 28; 195 DOI: 10.1177/0092070300282002 The online version of this article can be found at: http://jam.sagepub.com/cgi/content/abstract/28/2/195 Published by: http://www.sagepublications.com On behalf of: Academy of Marketing Science Additional services and information
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Prosocial Behavior 15 2.5 Relationship between Personal Characteristic and Prosocial Behavior 15 2.6 Relationship between Family Characteristic and Prosocial Behavior 17 2.7 Relationship between Family Strength and Prosocial Behavior 17 2.8 Summary 18 CHAPTER 3: METHODOLOGY 18 3.1 Research Designs 19 3.2 Study Location 20 3.4 Instrumentation 23 3.5 Data Collection 24 3.6 Data Analysis 25 REFERENCES 27 CHAPTER 1: INTRODUCTION 1.1 Introduction Over the last decade‚ prosocial behavior becomes
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TYPES OF SPEECH According to Purpose ii. According to Preparation of Delivery iii. According to Occasion i. I. According to Purpose 1. Speech to Inform or Informative Speech 2. Speech to Inspire or Inspirational Speech 3. Speech to Persuade or Argumentative Speech 4. Speech to Entertain or Entertaining or Graceful Speech II. According to Preparation of Delivery 1. Impromptu Speech 2. Manuscript Reading 3. The Memorized Speech 4. The Extemporaneous Speech III. According to Occasion 1. Salutation
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Types of revolution; * Green Revolution – Wheat and rice‚ It is the term given to the introduction of high-yielding varieties of seeds and the increased use of fertilizers and irrigation which provided the increase in production needed to make India self-sufficient in food grains‚ thus improving agriculture in India. It was brought to India by the initiative of Indian government. Genetically modified high-yielding wheat was first introduced to India in 1960 by Dr. Norman Borlaug It is also rightly
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A Classification Essay: Types of Celebrity Fans For as long as entertainment has had celebrities‚ those celebrities have had fans. No matter who it is‚ whether it’s Brad Pitt or even Betty white‚ fans amass from all over the globe to get a single glimpse of their idols. Celebrities are flattered and honored to have this much love and devotion from complete strangers but the problem arises when they are mobbed at premieres or concerts by fans. Their amp up their protection because they can’t distinguish
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Types of Intelligence Although intelligence can be defined in several different ways there are specifically eight different types of intelligence. They are as follows; language‚ logic and math‚ visual and spatial‚ music‚ bodily-kinesthetic‚ intrapersonal‚ naturalist (Coon 2009). Each form of intelligence is important and each person may excel in one type of intelligence. Thus making each individual special in their type of learning. Artificial intelligence is computer programs or robots capable
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Types of Acquaintances Ten thousands‚ or one million? How many people will we encounter and meet in a whole life‚ and with how many of them do we have relationships? Everybody was born in a family without their choice‚ so they had to try to keep a good relationship with all family members to live happily. It can sometimes be an adversity or misfortune for some people to get along with family members. However‚ we can choose if we will have a good relationship or not with acquaintances. I have
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of electric power. However‚ with the advancing technology‚ computers have shrunk to the size of a small watch. Depending on the processing power and size of computers‚ they have been classified under various types. Let us look at the classification of computers. What are the Different Types of Computers? Based on the operational principle of computers‚ they are categorized as analog‚ digital and hybrid computers. Operational Principle Analog Digital Hybrid Analog Computers: These are
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Tad Sherman Type 1 and Type 2 Diabetes Essentially the same disease‚ Type 1 and Type 2 diabetes share many different attributes as to when and how a person is diagnosed and methods of treating the disease. Type 1 and type 2 diabetes have some similarities in the way they are treated and diagnosed as well as some differences in treatment and diagnosis. Type 1 diabetes is the less common of the two and is generally diagnosed in younger and type 2 diabetes is diagnosed at any age and has different
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TYPES OF RESEARCH The different characteristics of research: Research May be Applied or Basic The purpose of applied research is to solve an immediate‚ practical problem. Basic Research (Pure) adds to the existing body of knowledge; doesn’t necessarily provide results of immediate‚ practical use. Research May be Obtrusive or Non-Obtrusive Obtrusive research - where the researcher introduces conditions that influence participants. Where the researcher manipulates the environment
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