process of brainstorming top-line experiential marketing ideas easier and more systematic‚ a brainstorming model called BETTER has been developed; see Table 3.1. 3 Table 3.1 The BETTER model Brand personality Three brand values that sum up the brand’s human-like characteristics Emotional connection Multi-sensory and/or authentic‚ positively connected and personally meaningful Target audience What they like‚ their lifestyle‚ their aspirations‚ the time they have available Two-way interaction
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Compare and contrast two developmental theories of intelligence Intelligence is a complex psychological construct and promotes fierce debate amongst academics. Many experts maintain that intelligence is the most important aspect of individual differences‚ whereas other doubt its value as a concept. At one extreme many claim that individual differences in intelligence depend upon genetic factors‚ and at the other many argue that environmental factors account for it. In this essay I will compare and
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Going to college has always been a goal to myself. Personally‚ it means more than expecting to get a good job with a high earning potential. It means the opportunity to develop myself as a person and become a valued member of society. It means‚ that as the oldest brother and first generation in my family with the possibility to attend college‚ setting an example for my younger siblings about how to shape your own path and break that mindset of “do what you have to do” and replacing it with one which
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singer front man‚ Bon Scott of AC/DC or Ozzy Osbourne of Black Sabbath? Bon Scott was a far better lead singer front man than Ozzy. Bon Scott is the embodiment of hard rock and most people will enjoy listening to his and AC/DC’s music at least once in their lives. Ozzy Osbourne’s music is a lot darker than AC/DC’s and people feel nervous‚ and quite a bit on edge when they see him perform. First of all‚ Bon Scott was the man who brought AC/DC into sharp focus. Bon gave AC/DC something that just made
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BRAINSTORMING Getting Ideas Before You Write What is brainstorming “The best way how to have a good idea is to have many ideas” means of generating ideas. can be used to identify alternatives‚ obtain a complete list of items and to solve problems. HOW DOES IT WORK in a group of people free associations to the topic given relaxed and friendly atmosphere deferred judgements – release the lateral thinking human mind‚ WHY DO WE NEED IT? BRAINSTORMING CAN: It’s the best way to collect
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Basic Concepts in Attachment Theory Attachment theory is the joint work of John Bowlby and Mary Ainsworth (Ainsworth & Bowlby‚ 1991 ). Drawing on concepts from ethology‚ cybernetics‚ information processing‚ developmental psychology‚ and psychoanalysts‚ John Bowlby formulated the basic tenets of the theory. He thereby revolutionized our thinking about a child’s tie to the mother and its disruption through separation‚ deprivation‚ and bereavement. Mary Ainsworth’s innovative methodology not only
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Wonderful post! While using a sociological perspective‚ a person sees a phenomenon (your personal experience) with objectivity in a sociological way. This may involve the critical evaluation of certain things and still accepting what the reality even if it is not very pleasing. This perspective helps us in thinking about several phenomenon critically with respect to sociology and as a result of that many questions may arise which enhances one’s knowledge. Great post! When we talk about advantages
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You Are What You Eat Introduction I. Think it ’s organic? Think again. II. Today we are going to talk about what makes a food organic and the changes in the industry. III. We are going to explore A. "Purists" view on what makes a food organic. B. "Big Box" influence on organics. C. Organic Standards Body I. Purists have a higher expectation of what organic means. A. Organics must be grown without man-made chemicals such as synthetic fertilizers and pesticides. They should
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Can you get fired for what you post online? In October 2010‚ Mariana Cole-Rivera‚ a domestic violence advocate at the group Hispanics United of Buffalo‚ began the Facebook thread that would get her fired. Cole-Rivera and four of her co-workers who’d responded to her post had lost their jobs. Their boss said their Facebook thread violated HUB’s harassment policy by disparaging a co-worker. The Facebook post said that‚ “Lydia Cruz‚ who is one of their co-workers‚ felt that the group wasn’t helping
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Whether it is the Wizarding World of Harry Potter or the vampire-filled Forks‚ Washington they both are home to a teenage obsession. The magical powers and leading trio are found in both movies. The Harry Potter movie series and the Twilight Saga have many similarities and differences. First‚ The Wizarding World of Harry Potter is led by the three main characters Harry‚ Ron‚ and Hermione. These three main characters all have magical powers and have to keep their powers a secret from the “muggels”
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