OPTIONS FOR ENTERING AN INTERNATIONAL MARKET. BY: RUGUMAYO ANDREW MPIRWE‚ MBA 11‚ MARKETING OPTION. REG.NO. 2011/U/HD/390/MBA KYAMBOGO UNIVERSITY. INTRODUCTION International Marketing Decisions Today due to the rapid growth rate of globalization‚ all types of businesses are seeking to expand their operations across borders into the global market place. A firm after several considerations can choose an entry strategy to enter a foreign market‚ among the modes of entry is: Exporting‚ Lincencing
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11Business entry mode PAGEREF _Toc402404177 \h 12Exporting: PAGEREF _Toc402404178 \h 12Licensing: PAGEREF _Toc402404179 \h 13Franchising: PAGEREF _Toc402404180 \h 14Recommendation PAGEREF _Toc402404181 \h 15Conclusion PAGEREF _Toc402404182 \h 16References PAGEREF _Toc402404183 \h 17 Executive summaryThe whole report will analyze Hong Kong’s political‚ economic‚ social and technological environment (PEST) of the view that opening restaurant chain (Subway) industry in the view of the international business
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disadvantages of the joint venture over licensing as a foreign market entry mode. Describe scenarios when licensing might be the preferable one of the two entry modes. 9. International franchising is often regarded as a low-risk foreign market entry strategy. Does this view fully reflect the attraction of international franchising as a market entry mode? 10. Under what circumstances would a BOT system make sense as an international marketing
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Global Market-Entry Strategies (Chapter 8) 1. Target Market Selection A four-step procedure for the initial screening process: 2. Choosing the Mode of Entry Decision Criteria for Mode of Entry: 3. Exporting Indirect Exporting Cooperative Exporting Direct Exporting Export management companies Piggyback Exporting Firms set up their own exporting department BENEFITS CAVEATS 4. LICENSING Appealing to small companies that lack
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INTERNATIONAL BUSINESS Instructors: Phone: e-mail: Office: Office hours: Hermann Juergens 514-398-4000 hermann.juergens@mcgill.ca Bronfman 501 Bronf. 501 by appointment Nicholas Matziorinis 514 398- 4000 nicholas.matziorinis@mcgill.ca Bronfman 501 Bronf. 501 by appointment Secretary: Office: Gina Ceolin Bronfman 110 e-mail: gina.ceolin@mcgill.ca Phone: 514-398-4000‚ #09662 Semester: Course Number: Section CRN: 1010 Teaching Assistants: Fall 2012 MGCR 382 Section 001 TBA MW 16:05-17:25
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| Tilburg University | THE ASPECTS OF CULTURE AND ITS EFFECT ON ENTRY MODE DECISIONS | Bachelor Thesis 2010 Name: G.M.J. Smit ANR: 619284 Supervisor: S. Xu Date: 11th of June 2010 Word count: 7904 Organization & Strategy Management Summary What cultural factors influence the decision of ownership of subsidiaries from the conventional perspective or asymmetric perspective? This problem statement is the main area of research in this study. To be able to answer the problem statement
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The international market entry methods (the mode of entry)‚ which a firm could follow when dealing with a foreign market. Exporting Exporting is the direct sale of goods and / or services in another country. It is possibly the best-known method of entering a foreign market‚ as well as the lowest risk. It may also be cost-effective as you will not need to invest in production facilities in your chosen country – all goods are still produced in your home country then sent to foreign countries
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Entyry Modes for MNC in International Market Foreign market entry modes differ in degree of risk they present‚ the control and commitment of resources they require and the return on investment they promise. There are two major types of entry modes: ❖ Equity and Non-equity modes. The non-equity modes category includes export and contractual agreements. The equity modes category includes: joint venture and wholly owned subsidiaries. Exporting Exporting is the process of selling of goods
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EFFECTIVE INTERNATIONAL MARKETING IN GLOBALLY FRANCHISING FIRMS. Overview The decision to take a company outside the the company’s origin involves careful analysis of risk and benefit factors‚ consideration and selection of potential markets‚ planned market entry‚ and development of market penetration over time. While this can be done through a number of strategies‚ franchising is a growing means of achieving international presence. DECIDING TO FRANCHISE INTERNATIONALLY With the increase
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market of Nigeria and they get affluent and sophisticated consumers where demand for premium natural and organic product is on the rise. Ecostore is an excellent example of the company taking advantage of NZTE’s services to grow and prosper in international market . 1. Strength of ecostore i. Healthier ii. Safer for our environment iii. Packaged in best material available iv. Labelled with a full list of ingredients v. Guaranteed to give excellent results vi. Concentrated to save money vii
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