CHAPTER 8 Distribution Channels and Logistics Management Objective: examining the nature and role of the channels in attracting and satisfying customers The Nature of Distribution Channels • Distribution channels are intermediaries used by the producers to bring their products to the market. • Why? Because the use of intermediaries bring greater efficiency in making goods available to target markets. In other words‚ they match the supply with the demand. • Most important benefit of using intermediaries
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Q1. Different companies have different strategies when implementing sales programs. A strategy used by McDonnell-Cummins is by providing compensation. As a B2B company‚ Linda is required to do direct marketing in order to introduce their products to large consumer goods companies. Therefore‚ as a motivation‚ offering an incentive in the form of compensation for staff such as providing a new car and expense account is to enforce desirable sales performance. At McDonnell-Cummins Company‚ they
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OF CHANNELS OF DISTRIBUTION A. There are hundreds of thousands of marketing intermediaries whose job it is to help move goods from the raw-material state to producers and then on to consumers. 1. MARKETING INTERMEDIARIES are organization that assist in moving goods and services from producer to industrial and consumer users. a. They are organizations (formerly called "middlemen") in the middle of a series of organizations that join together to help distribute goods. b. A CHANNEL OF DISTRIBUTION is the
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1. What’s it like to work at Google? (Hint: Go to Google’s Web site and click on About Google. Find the section Jobs at Google.) What’s your assessment of the company’s work environment? In my opinion‚ a lot of people want to work with Google because of high salary. They all think that they can get rich from working in there. If you see in this case‚ Google company is the top ten companies and Fortune Magazine ranked Google company to be number one to work with in best company category so employees
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Ferrell‚ O. C.‚ & Hartline‚ M. D. (2012). Marketing strategy. South-Western/Cengage Learning. Pp. 167. Data retrieved from: http://books.google.com/books?id=73lvLDCNeIcC&printsec=frontcover#v=onepage&q&f=false {accessed on 22/2/2014} http://www.rundlemall.com/bm.doc/ecommerce_bp0106131.pdf {Accessed on 2/19/2014} Rigby‚ D. (2011) ‘’ the future of shopping’’.Harvard Business Review‚ December‚ pp.65-76 http://www.experian.co.uk/assets/business-strategies/white-papers/RWC-whitepaper2.pdf {Accessed on 2/20/2014}
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The Unequal Distribution of Health This essay aims to look at the unequal distribution of health‚ focussing on ethnic minority inequalities. Health is defined as a state of emotional‚ physical and social well being and not just the absence of illness and disease. Health has been steadily improving however not everyone is able to share the benefits of the improvements. The difference in one’s health status is driven by inequalities in society. Health is shaped by many factors such as lifestyle
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Equitable distribution of marital assets and liabilities.-- (1) In a proceeding for dissolution of marriage‚ in addition to all other remedies available to a court to do equity between the parties‚ or in a proceeding for disposition of assets following a dissolution of marriage by a court which lacked jurisdiction over the absent spouse or lacked jurisdiction to dispose of the assets‚ the court shall set apart to each spouse that spouse’s nonmarital assets and liabilities‚ and in distributing the
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AN ESSAY ON SALES and DISTRIBUTION MANAGEMENT “HOW WOULD YOU SELL A PREMIUM BRANDED FOUNTAIN PEN TO AN ILLITERATE BUYER?” Saptarshi Prasad Sinha‚ BBA -5thSemester‚ Amity Global Business School‚Kolkata. “Throughout recent years‚ a vast amount of money and time and brains has been employed in overcoming sales resistance
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Introduction IKEA is a privately-held‚ international home products retailer that sells flat pack furniture‚ accessories‚ and bathroom and kitchen items in their retail stores around the world. The company‚ which pioneered flat-pack design furniture at affordable prices‚ is now the world’s largest furniture manufacturer. IKEA was founded in 1943 by Ingvar Kamprad in Sweden and it is owned by a Dutch-registered foundation controlled by the Kamprad family. IKEA is an acronym comprising the initials
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D1: Pharmaceutical drugs D.1.1 List the effects of medicines and drugs on the functioning of the body. Drug or medicine is a substance that does one or more of the following: Alters physiological state – consciousness‚ activity level‚ coordination Alters incoming sensory experience Alters mood or emotion The active ingredients in drugs and medicines can be isolated from a plants and animals or synthesized artificially. Drugs supposed to assist human body’s
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