A Summer Training Report On “IMPACT OF PRINT MEDIA ON CONSUMER BUYING BEHAVIOUR” Submitted for partial fulfillment of requirement for the award of degree Of Master of Business Administration Of CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY BHILAI (C.G.) Session 2012-14 Supervised By External Guide Supervised By Internal Guide Submitted by: Prof. Gazala Y. Ashraf Chhavi Patel Asst. Prof.
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What is Self-concept? According to Wagner‚ self-concept is that image or mental picture of our invisible self‚ a feeling of being a person‚ sense of somebody or of being nobody (p. 5). There are three functional aspects of self concept: appearance‚ performance and status. It is noteworthy that our feeling of identity of being somebody is derived from feelings when rated by others (p. 13). I could identify with these three aspects of self-concept. Several years ago‚ when I left my job to be
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The “Self” concept is understanding your behavior and that of the offender. Ones self-concept is who a person is and what that person believes they are all about. The self-concept is a picture we have of ourselves about the kind of person we are. Ones self-concept is both the product and producer of your experiences. For instance‚ if you are capable of giving and receiving love‚ if you consider yourself a worthwhile person‚ if you are confident in your feelings and you behave responsibly‚ you will
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Indian women are partial towards fairer skin. Recently‚ noted dermatologists commented that people are now openly asking for a solution to something that has been an obsession through the ages. Equating fairness with beauty has turned out to be a key consumer insight in the case of the fairness creams industry with Hindustan Unilever capturing nearly 53% of the market share with Fair & Lovely. The company has drawn particular scrutiny for its promotions and advertisements featuring darker skinned women
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www.imis.ac.in Study Note @ Consumer Behavior Do advertisements influence our self image and our self esteem? Some critics accuse marketers of systematically creating anxiety‚ promoting envy‚ and fostering feelings of inadequacy and insecurity to sell us their products. Marketers respond that advertising does nothing more than mirror society’s values‚ alerts people to new products and bargains‚ or motivate people to switch brands. At the very worst‚ they say‚ it bores or annoys. Of course‚ some ads
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Ethical Concepts and Self Moral Development 1.0 Introduction Ethical judgment‚ in our everyday lives‚ is acquired via a complex combination of cultural background‚ particular workplace‚ past experiences and so on. The purpose of this essay is to examine two competing ethical concepts and approaches I used to evaluate my own moral development. In addition‚ this essay also conducted to analyze how my ethical being assist me to deal with moral dilemmas in two different work context: a commercial
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A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR‚ RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. 02680303913_BATCH NO. 2013-15 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE‚ HRD Ministry‚ Govt. of India)
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I chose the topic of self-concept through interpersonal communication because I had an interest in it. This interest is because I didn’t understand that one’s self-concept affected the way one is perceived by others. I learned self-concept through class discussions‚ but I wanted a better understanding of how communication affects one’s self-concept and how it affects one’s perception One’s self-concept affects one’s perception‚ attitude and behavior‚ which can be demonstrated during the
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Self-Concept My name is Paul Buchanan. I am a nineteen year old male who currently lives in Hillsboro Oregon. I was born in Puyallup Washington and lived there up until the first day of sixth grade. I then moved down to Hillsboro Oregon due to my father taking up a job offer with Intel. I enjoy to go bowling‚ playing video games and hanging out whenever I can with my friends. Throughout this essay I will be discussing my "self-concept" with three communication concepts. They are as follows: self-fulfilling
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Culture is influential on the concept of self‚ specifically in relation to the independent and interdependent self. The article the learner has chosen provides evidence to support this claim. Keller (2002) asserts that the formation of the independent self and interdependent self are guided by cultural contexts and socialization‚ such as warmth and contingency‚ beginning in the early stages of human development. Keller (2002) hypothesizes that warmth and contingency experienced as infants establishes
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