Questionnaire Design Which brand of shampoo do you use? - Taken from ‘Marketing Research’ by Dr. Naresh K. Malhotra • “Who” – Respondent uses personally or the brand used by the household? • “What” – If more than one brand of shampoo is used? Should the respondent mention most preferred brand or recently used brand or the brand used most often or the brand that comes to the mind first? • “When” – Does the researcher means last time‚ last week‚ last month? • “Where” – Although it implied that
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Fundraising Presentation‚ Gyumri April 15 –April 16‚ 2013 I. The Basics of Fundraising a. What is fundraising? i. Raising money for a cause or project ii. Includes building a prospect pool‚ asking for money or in-kind donations‚ meeting donor expectations‚ clearly defining needs and resources‚ thanking the donors (stewardship)‚ events‚ public relations‚ and monitoring and evaluation iii. Most important aspect: relationships‚ which can take time to develop
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presentation Sample Introduction I. Introduction A. Attention Material: What comes to mind when you see candles? We associate candles with celebrations (like Christmas or birthdays) or special occasions. Candles date back to the Ancient Egyptians who are credited with making the first candles. They used torches made by soaking the spongy core of reeds in melted tallow (National Candle Association: History of Candlemaking‚ p. 1). B. Tie to the audience: I’m sure that all of us at some
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Chapter 5 QUESTIONNAIRE DESIGN AND SCALE DEVELOPMENT Naresh K. Malhotra‚ Georgia Institute of Technology Introduction This chapter describes the importance of a questionnaire and presents the process for developing questionnaires and observational forms. Guidelines for questionnaire construction are provided at each stage of the process. In addition‚ commonly used scaling techniques and use of questionnaires in experimentation are discussed and the design of observational forms is presented
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SHAHNAZ HUSAIN HERBAL PRODUCT INTRODUCTION: Shahnaz Husain is one of India’s most successful women entrepreneurs. Her company‚ Shahnaz Husain Herbals is one of the largest manufacturers of herbal products in the world. It formulates and markets over 400 products for various beauty and health needs. The Making of an Entrepreneur: Shahnaz Husain belongs to a royal Muslim family which migrated from Samarkhand to India before India’s independence. She thus had the advantage of growing up in a traditional
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Introduction and your status 1. I am Designer or Non-Designer (Marketer‚ Engineer or others) in my organization. a. Designer b. Non Designer 2. I have a work experience for: a. 1-3 years b. 3-6 years c. Over 6 3. I have learned Six-Sigma education in my organisation: a. Yes b. No 4. I have done Six-Sigma project in my organisation: a. Yes b. No Six-Sigma’s Impact & Six-Sigma and Creativity 1. Could you think that Six-Sigma has significantly improved your organization’s profitability
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Chapter 04 Defining the Project Multiple Choice Questions 1. The method used to collect information to use through all phases of the project life cycle is called A. Responsibility matrix B. Organization breakdown structure C. Work breakdown structure D. Priority matrix E. Work package 2. Jose is looking at a document that outlines the specific tasks and subtasks required to complete the writing of a technical support manual. The method that was probably used to develop the document
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DLM QUESTIONS Questions to Marketing Manager 1. What kind of a bulk breaking strategy is followed by Sony to reduce the cost to the end user? 3 2. What type of channel intensity is followed by Sony? 2. 3. What kind of strategy if followed by Sony in case immediate unforeseen delivery of products is required? 4 4. Sony prefers direct dealing and distribution to its customers or through dealers? 1. 5. Which is the most important parameter for Sony out of the following
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1. Do you look into the manufacturing date and expiry date of the food articles and medicines that you puchase? Yes/No 2. Is it your habbit to check the Maximum Retail Price (MRP) of an item before buying it? Yes/No 3. Have you ever weighted any article carrying a Net Weight tag to verify it’s authenticity? Yes/No 4. Do you tend to cross check prices of the same product from different vendors before buying? Yes/No 5. How important are the following characteristics in your shopping choices? (Please
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International Islamic University Chittagong Introduction Country Selection: Germany Objective: This group assignment aims to conduct an international market environment study of Germany trading partners of Bangladesh‚ mainly export destinations‚ focusing on the • Foreign trade practices of Bangladesh with those trading partners and • Trade barriers against Bangladesh exports to these countries. Methodology: Specific Product Selection: General Trade area. Discussions
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