Semester 4 MK0016-Advertising Management and Sales Promotion-4 Credits (Book ID: B1809) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. Define Sales promotion. Explain the tools and techniques of consumer sales promotion. Answer. Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Definition: Sales promotions are the set of marketing activities undertaken
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mothers by offering them active breastfeeding support‚ because‚ by helping the mothers to acquire skills the practitioners are using their own power(power-over) to help the first time mothers gain power (power-from- within).( Laverack 2009) Health promotion is enabling people to gain control over their lives. ( World Health Organisation 1986‚ in and Naidoo and Wills 2009). This aim is appropriate for the first time mothers who choose to breastfeed because it has been established that first time mothers
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excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types of sales promotion Sales promotion to be used at different stages of the product lifecycle Direct and interactive marketing A special case: Intrusive sales promotion Conclusion What is Sales Promotion? Sales promotion is an incentive
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Self: A person’s essential being that distinguishes them from others‚ esp. considered as the object of introspection or reflexive action. Real Self: Real self is who actually we are. It is how we think‚ how we feel‚ how we look‚ and how we act. The real self can be seen by others‚ but because we have no way of truly knowing how others view us‚ the real self is our self-image. Ideal Self: The Ideal Self is an idealized version of yourself created
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2011 International Conference on Financial Management and Economics IPEDR vol.11 (2011) © (2011) IACSIT Press‚ Singapore The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand Rangsan Nochai 1 and Titida Nochai 2 Administration and Management College‚ King Mongkut’s Institute of Technology Ladkrabang‚ Ladkrabang‚ Bangkok 10520‚ Thailand‚ knrangsa@kmitl.ac.th 2 Department of Business Data Analysis‚ Faculty of Science and Technology‚ Assumption
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centerbottom10500090000centercenter0105000centercenter0105000centertop10500090000 Culinarian Cookware: Pondering Price Promotion -- Case Study Executive SummaryCulinarian shapes its brand image by using excellent quality items and superior aesthetics. In 2006‚ Audrey Roux‚ the CEO of Culinarian Cookware company‚ presented programs which focus on four strategic priorities to increase earnings. Culinarian is a manufacturing cookware company‚ which designs‚ manufactures‚ distributes‚ and marks
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Self-assurance In our life‚ there are two words between you and your success. Than if you reached to this words‚ I am sure you are successful person and you can make the success one after another in anywhere. In addition I am sure you will accept knowledge and experience more than others. In this essay I am going to define these two words which called self-assurance‚ which basis of the successful person. Everybody have abilities and decisions also have potentials‚ but all of this needs confidence
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Writing Oct.3th 2012 Self Self is awareness that a person individual for his own whole existence produced the kind of self-consciousness. And philosophers give it more profound definition. It can be a character‚ a hobby or an opinion. Everyone has a unique self; like selflessly‚ selfish‚ self-abased or self-conceited. Everyone acts different character in his or her life. It all depends on people’s mind. If you want to be what kind of person‚ then you will be. Self is personal and independent
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The Self The Self A system of thoughts‚ feelings‚ and behaviors that continue over time and events 1. Self-concept: how we think about ourselves 2. Self-esteem: how we feel about ourselves Self-Perception Theory If other sources of information are absent‚ we learn things about our self by observing our own behavior For example‚ how do you know if you are or were hungry? Imagined behaviors “Looking Glass” Self Reaction of others is an important
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either make up or restrain the self-identity of a person or an individual. Culture‚ in addition to family traditions‚ is one of the factors that affect the self-identity of an individual. When growing up‚ the environment around affect the personality‚ values‚ as well as‚ beliefs of an individual. The environment includes friends‚ family members‚ and the people that affect the life of an individual. So‚ if the environment is negative‚ then an individual will have low self esteem. Moreover‚ as an
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