Available online at www.sciencedirect.com Journal of Interactive Marketing 24 (2010) 111 – 120 www.elsevier.com/locate/intmar Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues Venkatesh Shankar‚ a‚⁎ Alladi Venkatesh‚ b Charles Hofacker c & Prasad Naik d a Mays Business School‚ Texas A&M University‚ USA b University of California‚ Irvine‚ USA c Florida State University‚ USA d University of California‚ Davis‚ USA Abstract Mobile marketing‚ which
Premium Marketing Retailing Personal digital assistant
Contents: • Chapter 1 An Overview of Management– Pg 1 - 20 Part 1 An overview of management CHAPTER 1 CHAPTER 2 Managerial competencies CHAPTER 3 1.indd 1 Introduction to organizations and management The development of management thought 8/29/08 4:01:39 PM CHAPTER 1 Introduction to organizations and the nature of management learning outcomes outline key terms and concepts 1.indd 3 After studying this chapter you should be able to: 1 Understand
Premium Management
BACHELOR THESIS Spring 2010 Kristianstad University International Business and Economics Program Human Resource Management - Motivation among employees in multinational corporations Writers Kristina Trifunovska Robin Trifunovski Supervisor Agneta Moulettes Examiner Timurs Umans ___________________________________________________________________________ Abstract ___________________________________________________________________________ Title: Human Resource Management;
Premium Motivation Maslow's hierarchy of needs
Herzberg’s Two-Factor Theory 1 Herzberg’s Two-Factor Theory of Job Satisfaction: An Integrative Literature Review Christina M. Stello Department of Organizational Leadership‚ Policy‚ and Development College of Education and Human Development University of Minnesota Herzberg’s Two-Factor Theory Abstract Herzberg published the two-factor theory of work motivation in 1959. The theory was highly controversial at the time it was published‚ claims to be the most replicated study in this area
Premium Motivation
RIMS INTERNATIONAL SCHOOL OF BUSINESS & TECHNOLOGY SUBJECT NAME: WORKING WITH AND LEADING PEOPLE STUDENT NAME: SAMIR MISTRY BBA SECOND YEAR HIGHER NATIONAL DIPLOMA SAMIR MISTRY WWLP Page 1 Unit Code: 14 Unit Title: Date Issued: 20.10.11 Working With and Leading People Assignment Brief Student ID: Student Name: SAMIR MISTRY Lecturer Name: Date Received: Internal Verifier Name Mr. M Azam Ms. Alankrita Bista Rules and regulations: Plagiarism
Premium Leadership Marketing
C H A PTE R CONSUMER BEHAVIOUR AND TARGET AUDIENCE DECISIONS 3 Chapter Objectives • To understand the consumer decision-making process and how it varies for different types of purchases. • To understand various internal psychological processes‚ their influence on consumer decision making‚ and implications for advertising and promotion. • To understand the similarities and differences of target market and target audience. • To understand the various options for making a target audience decision
Premium Maslow's hierarchy of needs Advertising Decision making
Toyota Financial Services (TFS) recently undertook a major business transition programme to in-source its back-office functions. This required that a large number of Toyota and Lexus retail finance contracts‚ together with all their associated transaction data‚ be converted from an external IBM mainframe-based system to an in-house system. The new system was based on the Lynx "Portfolio" software package using Unix and Oracle technology. ATD consultants worked closely with TFS throughout the data
Premium Toyota Production System Automotive industry General Motors
EUROPEAN ACADEMIC RESEARCH‚ VOL. I‚ ISSUE 8/ NOVEMBER 2013 ISSN 2286-4822‚ www.euacademic.org IMPACT FACTOR: 0.485 (GIF) DRJI VALUE: 5.9 (B+) Mythic Interpretations using Sociological Perspectives in South Asian Literature: An Analysis of Girish Karnad ’s Naga Mandala INAM UL HAQ Institute of Social and Cultural Studies University of the Punjab‚ Lahore Pakistan Abstract: The article shall explore the interpretations of myth in Girish Karnad’s play‚ Naga Mandala (1987-88). The paper
Premium Sociology Mythology
“The Effect of Leadership on Motivation in Lebanese Non-Profit Organizations” Submitted to: Advisor: Dr. Sylva Karkoulian Second Reader: Dr. Abdul Nasser Kassar Baria Daye ID: 201000016 Spring 2012 Table of Contents Abstract ......................................................................................................................................................... 3 Objective ................................................................................................
Premium Motivation Leadership
Organisational Behaviour Definition Organisational Behaviour is a field of study that investigates the impact that individuals‚ groups‚ and structure have on behaviour within organisation for the purpose of applying such knowledge toward improving an organisation’s effectiveness. Organisational Behaviour is a field of study that investigates the impact that individuals‚ groups‚ and structure have on behaviour within organisation for the purpose of applying such knowledge toward improving
Premium Motivation Management Leadership