The effects of advertising media on sales of insurance products: a developing-country case S.A. Aduloju Department of Insurance and Actuarial Science‚ University of Lagos‚ Lagos‚ Nigeria A.O. Odugbesan Formerly of Department of Business Administration‚ University of Lagos‚ Lagos‚ Nigeria‚ and S.A. Oke Department of Mechanical Engineering‚ University of Lagos‚ Lagos‚ Nigeria Abstract Purpose – Characterized by declining goodwill and exemplified sharp drop in gross premium
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Product & Company Overview: Nescafe is a brand of instant coffee made by Nestle. The name is a combination of the words "Nestle" and "cafe"‚ in which “Nes-” means magic and “-cafe” means coffee. Nestle’s flagship powdered coffee product was introduced in Switzerland on April 1‚ 1938 after being developed for 7-8 years by Max Rudolf Morgenthaler‚ a Swiss food chemist considered to be inventor of Nescafe. Nescafe’s roots can be traced back to the 1930s. In the United States‚ the Nescafe name was used
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Chapter 4 FOREIGN DIRECT INVESTMENT FDI is the outcome of Mutual interest of MNC’s and host countries. The FDI refers to the investment of MNC’’ in host countries in the form of creating productive facilities and having ownership and control. On the other hand if MNC or a foreign organization or a foreign individual buys bonds issued by host country it is not FDI‚ as it has no attached management or controlling interest. Such investments are called Portfolio Investments. In developing
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FOREIGN INSTITUTIONAL INVESTMENTS AND THE INDIAN STOCK MARKET K.S. Chalapati Rao‚ K.V.K. Ranganathan and M.R. Murthy* To facilitate foreign private capital flows in the form of portfolio investments‚ developing countries have been advised to develop their stock markets. It was suggested that these investments would help the stock markets directly through widening investor base and indirectly by compelling local authorities to improve the trading systems. While the volatility associated with portfolio
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our leak detector did a good job estimating the size of air leaks by using our ultrasonic intensity measurement approach.” “But to find out that Air Power USA‚ one of the most highly regarded and experienced compressed air consulting groups in the country‚ had taken it upon themselves to run head-to-head comparisons of air flow estimates made using our UE3000 system and Air Power’s own engineering- and experience-based approach was gratifying. Air Power’s study results concluded the two approaches
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Foreign Market Entry Modes Expansion into foreign markets can be achieved via the following mechanisms: Exporting is the process of selling of goods and services produced in one country to other countries. There are two types of exporting: direct and indirect. Direct exports Direct exports represent the most basic mode of exporting made by a (holding) company‚ capitalizing on economies of scale in production concentrated in the home country and affording better control over distribution.
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in MBRT...............................................................................6 Impact on Small Farmers.............................................................................................................. 6 Photo 1. A Hebei farmer sells his produce in a Beijing neighbourhood.....................................7 Impact on Organized Domestic Retail Chains............................................................................. 7 Table 1: Top 10 Chinese Retail Chains 2010......
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the market‚ branding and product differentiation campaign by other coffee sellers and government intervention. Possible solutions for the second problem include backward integration and product diversification. Case Analysis Problem Definition 1 – Oligopolist Exerts Market Power over Prices Starbucks buys coffee beans at low prices but sells the coffee in retail market at relatively higher prices than other coffee retail sellers. This is what described as “buy low sell high” (Keat; Young‚ P
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“With These Words I Can Sell You Anything” is an article written by William Lutz‚ explaining the tactics of marketers to sell their products. It is an excerpt from his book Doublespeak‚ published in 1990. William Lutz has been called “the George Orwell of the 1990s”‚ and indeed many of his books are titled in direct reference to Orwell’s works. Lutz claims in his article that there’s a big conspiracy where the people trying to sell us things are giving us ineffective products disguised as something
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Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions? Eva M. Oberecker and Adamantios Diamantopoulos ABSTRACT The construct of consumer affinity‚ which captures country-specific favorable feelings toward particular foreign countries‚ was recently introduced in the international marketing literature. In this study‚ the authors conceptually advance the consumer affinity construct and develop a measurement instrument for capturing affinity feelings
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