FORMULATING PERSONAL-SELLING STRATEGY • Sales Management achieves personal-selling objectives through personal-selling strategy • Key decisions in personal – selling strategy are : a) The kind of sales force required and b) The size of sales force required • The decision on the kind of salespersons defines the role that sales personnel play in their contacts with customers & prospects. The decision on the size of the sales force dictates deployment of sales personnel
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Personal Selling I. Personal Selling Basics A. What is Personal Selling? We all know‚ or at least have an impression‚ of what personal selling entails. As a general rule‚ college students tend to be somewhat negatively predisposed toward personal selling‚ particularly as a career. As such‚ in addition to explaining a variety of personal selling concepts and explaining personal selling’s role in the promotion mix‚ a goal for these notes is to dispel some of these negative impressions
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and selling. Training programmes‚ enterprise development and the current thrust for competitiveness have now given high priority to promoting marketing awareness among small business owners‚ and marketing is now assuming its rightful place along with other business functions. Since early 1990s there has been a change in the thinking of businessman from product orientation to consumer orientation. Modern business concerns lay emphasis on ‘selling satisfaction’ and not merely on selling products
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Marketing and sales are both activities aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed‚ in small organizations‚ the same people typically perform both sales and marketing tasks. Nevertheless‚ marketing is different from sales and as the organization grows‚ the roles and responsibilities become more specialized. Comparison chart Improve this chart | Marketing | Sales | Approach: | Customer orientation - Listens
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El Cid is a movie from 1961 that shows how Spain became a unified country. Spain was being invaded by the Moors‚ which are apart of the Muslim religion. The Moors believed their God “Allah” would help them defeat the Spanish. Rodrigo who is also known as El Cid‚is on his way to get married with his fiancé Doña Ximena ‚ when he rescues a small Spanish town from the moors. He arrests the moors and plans to take them to vivar ‚ but he eventually lets them go as long as they don’t treason on King Ferdinand’s
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March 2013 The Cultural Aspects of El Salvador El Salvador‚ like many Latin American countries‚ has customs that have been practiced for centuries and have strong ties to the past in everyday life. It is the smallest country in Central America and is known for its beautiful beaches and its namesake food: papusas. What makes El Salvador different than any other Latin American country is its miniature size and the manner that people care for one another. El Salvador has a togetherness aspect that
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develops skills for two sales techniques such personal selling‚ key account management‚ relationship selling‚ direct marketing and Internet and IT applications in selling and sales management; negotiation could be one of those techniques. EXECUTIVE SUMMARY The purpose of this paper is to outline the selling and sales management that occurs at Rentokil Trinidad. The paper first explains the difference between selling and sales management. It then looks at how the sales
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1.1 Executive Summary This report was commissioned in order to analyze a business to business selling scenario between the Xerox corporation and a fictional company; Aliments Capital. The industry which the report is based on is the document management services industry‚ of which Xerox is a part of. The second industry which the report focuses on is the frozen food manufacturing industry‚ of which Aliments Capital is a part of. The product that the proposal is based on is the Xerox ColorQube
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NAVARRA DEIR EL-MEDINA The village of Deir el-Medina is situated in Upper Egypt near Thebes and Luxor‚ on the west bank of the Nile. The typical New Kingdom village was predominately agricultural and contained a wide range of skilled and non-skilled workers‚ including farmers‚ fishermen and labourers. By contrast‚ Deir el-Medina was built to house only one group of people: the skilled workers who built and decorated the royal tombs. The community included the workmen‚ their wives‚ children
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"El Topo" (The Mole; 鼹鼠) (1970) (ACID WESTERN / SURREALISM / ART-HOUSE) "El Topo" (English title: "The Mole"‚ Chinese title: "鼹鼠") is a very weird movie which can be described as mix of acid western and surreal art-house feature. It was directed by highly controversial Chilean director Alejandro Jodorowsky and shot in Mexico (where Jodorowsky lived many years). As I said this a truly ambitious and difficult to understand film‚ full of multiple allegories‚ religious symbolism and far-east philosophy
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